Presentation

Welcome judges!

The Accelerator for Enterprising Women team is thrilled to have you judge the Presentation category for our Kickstarter Challenge. 

All submitted business ideas are detailed below and have been prepared by young women aged 18-24 from all over Australia. Your task as judge is to review all submissions and score each business idea in the corresponding judging form. 

Some entries contain collateral such as videos, business plans or posters. Please be sure to click on the buttons to access these.

Submitted Business Ideas:

Wardrobe.

Zoe Tiffen

“The primary problem being solved is that of finding clothes that fit, quickly. Currently finding clothes that fit quickly is nearly impossible for women. Particularly because there is no standardization in women’s clothing sizes. “

Description:

The wardrobe is a two-sided marketplace, similar to Etsy. However, Wardrobe focuses on connecting consumers to clothing retailers based on the user’s physical size measurements and their detailed search criteria. Users input their detailed physical measurements, and then detailed search criteria, for example, input their waist, upper hip, hip, height and inseam measurements and search for: full-length black slim leg jeans. Wardrobe will then search through all the individual items from different retailers stored in its database to recommend individual items from different retailers and the recommended size to purchase to the customer. The MVP, Minimum Viable Product focuses on achieving the primary goals of enabling consumers to find pants that fit, quickly. However extensive plans for future functionality have already been determined, these will be rolled out in future version updates to the Wardrobe platform.

Problem:

The primary problem being solved is that of finding clothes that fit, quickly. Currently finding clothes that fit quickly is nearly impossible for women. Particularly because there is no standardization in women’s clothing sizes. A size 12 in one store could be closer to a size 8 in another store and a size 16 in a different store. It may even vary across different items in a store or across seasons. Online can be even more confusing as consumers are unable to try on clothes and have to rely on vague size guides and search through heaps of online stores just to find one item that might fit them. An additional problem Wardrobe aims to solve is for Small to medium businesses who currently struggle to get in front of their target market. This is particularly due to a lack of online presence. This is often due to the fact that larger brands like Asos, Target, and Zara dominate the first page of google search results pushing these great smaller brands to pages very few people will visit. This limits their ability to grow their target market and thus their business. Often meaning these great Australian retailers are limited to their immediate community and word of mouth.

Customers:

Because of the two-sided marketplace implementation, there are two customers. The first is the consumer, these are women who want clothes that fit, but can often struggle to find them quickly online or in-store. Although this is an issue faced by the majority of women, Wardrobe will initially target women 25+. This is because typically large fast-fashion brands like Zara target younger women, who often prioritize cheap prices and don’t mind an uncomfortable fit. Whereas as women get older they typically look for clothes that they can comfortably wear all day and look great in and are often looking for unique brands. The other side of our market is that of the retailers who sell their individual garments. Wardrobe is targeting small to medium-sized retailers who want to get their unique retail items in front of their target market. These small retailers can often struggle to get their great clothes in front of their target market especially when competing on google, where large brands often dominate the first page, making it exceptionally difficult for consumers to find these great brands.

How they would spend seed capital funding:

Currently, I am developing the MVP, however, for Wardrobe to be easily maintainable and infinitely scalable, it would require professional development which I currently do not have the skills to do. Thus, the seed funding would be combined with my own personal funds to enable the development of the second iteration of Wardrobe this would be done once Beta testing, review, and validation of the MVP I am currently creating have been done. This is to ensure that the funding is going to produce a well-considered product that the target consumers can use effectively.

Additional information:

In order to provide market validation and build Wardrobe’s business and technical functionality, the MVP will only sell pants. Limiting the scope of clothes will act as a stepping stone for future developments where the range of clothing available will be increased. Wardrobe strives to provide societal benefit particularly in the following ways:

– Enabling customers to search for Australian Made, Australian Material, and or Eco-conscious clothing brands.

– Measurement and reduction in clothing returns – many returned clothing items get sent to landfills after return and are not sold. This reduction in returns will reduce the carbon emissions from clothing transport.

– By connecting users to Australian retailers would encourage the purchase of clothing with fewer air miles and feel more confident to spend more money on higher quality items rather than fast-fashion clothing waste.

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Business Plan

Sweet Peanuts

Barbara Armstrong

“Our organisation is based on the deep understanding of miscarriage and pregnancy loss through personal experiences.”

Description: Our mission is the donation of care and support packages to hospitals and clinics, developed by the bereaved parents community. Our packages support local and small businesses around Australia through the use of their products that provide care and pain relief for bereaved women and their partner. These products include tea, wheat bags, candles, aromatherapy and sympathy cards. Keepsakes such as handcrafted/crocheted pieces give a sense of closure and are items that provide physical comfort. All of the items are packed in bespoke gift boxes and tied close with a ribbon. Our organisation is based on the deep understanding of miscarriage and pregnancy loss through personal experiences.

Problem: Over 100,000 couples every year in Australia experience a miscarriage or pregnancy loss and recent survey shows that 75% of women feel unsupported during this time of grief. Studies also show that 20% of women suffer from PTSD nine months after a miscarriage. We want to provide relief and support for these couples through our Care and Support packages. There are existing organisations that provide peer support, bereavement counselling and 24/7 helplines for men and women however, none provide any pain relief or other sources of relaxation. It is clear that in most cases, the friends and family of bereaved parents don’t know how to provide care or support for the bereaved couple and the subject of loss and grief is not addressed. We want to provide comfort to bereaved couples not only through donation, but also through providing a means that others can support their friends and family through the loss of a baby. We want to share the grief, provide much needed comfort and break the stigma and silence that surrounds miscarriage and pregnancy loss through advocacy.

Customers: Our target market is not only the bereaved parents community and their friends and family. It is also the hospitals and clinics that will eventually receive donated packages to then pass on to women and parents that are experiencing a loss. Through collaboration with medical professionals and clinics, we want to bring awareness to the support needed for women and couples who suffer this loss and how this can be improved.

How they would spend seed capital funding: The funding will go towards the development, purchase and delivery of our miscarriage and pregnancy loss care packages first and foremost. It would give us the opportunity to expand and start developing care packages that provide items for bereaved parents that have suffered a loss of a stillborn or neonatal death. It would also fund the growth and maintenance of the organisation through website and domain registration costs, accounting software and legal fees before registering through the ACNC. It would also allow us the use of a small working space or office (as well as associated insurance costs) to operate within, assemble the packages, and store inventory.

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Business Plan

Brochure

Knoggin Lessons Learned

Jemima Yarnold

“If I won the seed capital funding, I would spend it on developing a minimum viable product to trial the software with initial users and gain early adopting customers to further the development of the program.”

Description:

Knoggin is a software platform that allows users to easily upload, share and learn from construction project lessons. The system provides a database of lessons that users can search to find answers to their pressing issues. Knoggin is simple and quick to use, acknowledging the time constraints of construction professionals while still providing the benefit of knowledge sharing. Push notifications are used to share lessons between teams and organisations. A curated construction database pulls generic lessons from each user to provide everyone with the same ability to tap into experience. This reduces the asymmetry of experience among users, particularly those who have not been given the opportunity to learn on the job.

Problem:

There is a lack of learning in the construction industry. Lessons from one team are not transferred to the next, who then make the same mistake. For example, a new project manager might schedule in the standard 28 days to allow a concrete slab to cure. They find out later that the climate zone requires 30 days, and the concrete needs to be removed and started from scratch. This process is frustrating and costs time, money, and effort to rectify. Project managers and builders are time poor so do not frequently upload lessons to complicated systems (if a process is even available).

Customers:

Knoggin’s target market is the Australian construction industry, approximately 1.2m people. In particular, those companies who are repeating mistakes and don’t know why. They are not leveraging previous experience. They have high employee turnover and cannot effectively use people’s experience in the field – so revert to poor knowledge sharing practices or failing.

How they would spend seed capital funding:

If I won the seed capital funding, I would spend it on developing a minimum viable product to trial the software with initial users and gain early adopting customers to further the development of the program.

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The Dough Co.

Amy Silver

“My Dad and I started The Dough Co because his commercial catering company (which services the CBD) has been shut for the past 2 years due to the pandemic. This business has helped keep his catering company staff employed and helped support our family during this tough time.”

Description: Our idea is ready to bake cookie dough. The idea came to us when our family got swept up by the baking craze that hit Melbourne during the prolonged lockdown at the back end of 2020. We then thought, what if ready to bake products weren’t just confined to a lockdown activity, and instead could bring families together with a fun, mess free activity. The idea was then bolstered when I went to buy premium cookie dough at the supermarket, but couldn’t find anything. This was our ‘AHA’ moment. Our product allows families to make fresh cookies on demand, without the mess or fuss. We are by no means reinventing the wheel with our product. Ready to bake cookie dough has been massive in the American market for a very long time. However, we have found that there is a large gap in the market here. This has been validated by the countless Americans who have bought our product at farmer’s markets telling us they haven’t been able to find ready to bake cookie dough anywhere here in Australia. We are also often told by our farmer’s market customers what a great idea this is and that they haven’t seen it before. If I was to ask you to name the most popular ready to bake cookie dough brand in Australia, I bet you would struggle. That’s why we plan to put our product in as many cafes and stores as possible to increase the visibility of our brand. Simultaneously, we are marketing our product to increase brand awareness. We want to become a household name in Melbourne then Australia for ready to bake cookie dough.

Problem: Baking as a family is fun, however, it usually gets pretty messy. We are solving the problem of messy family baking (especially with young children). We surveyed 150 families and 104 said that the mess of baking with young children deters them from enagaging in the activity.

Customers: Our target customer is Mum’s with school children. This is because they are the most time poor, adverse to mess and always looking activities to do with their kids. They are also the target market with the most money for discretionary spending. However, we have also established a secondary target market of people with allergies. As I am anaphylactic to nuts myself and had a myriad of other allergies growing up, I know first hand how exciting it is to find a product you’re not allergic to. This is why we have made all our cookie dough egg and nut free with additional flavours catering to people with dairy and gluten allergies.

How they would spend seed capital funding: We would firstly use the money to make our packaging 100% plastic free and environmentally friendly. We are looking to develop a recyclable cardboard slip that goes over the paper wrap of the cookie dough to display information. We also need to find a paper wrap that the cookie dough won’t weep into. Ideally this will be a type of baking paper that can be put into the oven with the cookie dough so it isn’t wasted. It will cost $1,000 to work with a designer to make the cardboard sleeve and develop a special baking paper that can be the cookie dough wrapping. We would also use the seed money to buy more machinery to cater for bigger output. We need another industrial size mixer ($2,500) which will allow up to make another 30 rolls of cookie dough per batch (60 rolls total). We also need an extruder ($10,000) which will reduce our labour costs and ensure that out cookie dough rolls are the correct size to fit the cardboard sleeve. We would also use the seed funding ($5,000) to hire our first employee to help us package the cookie dough. We want to hire a person with a disability, and offer them the opportunity for gainful employment. I volunteer with Flying Fox, a charity which facilitates social opportunities for people with disabilities through overnight camps. I am inspired by how resilient and positive the kids and adults who come on our camps are. They are incredibly capable and would relish the opportunity to be employed in the work force.

Additional information: My Dad and I started The Dough Co because his commercial catering company (which services the CBD) has been shut for the past 2 years due to the pandemic. This business has helped keep his catering company staff employed and helped support our family during this tough time.

 

Business Plan

Sweet As Online

Claudia Paddis

“We noticed that during tough periods, such as the recent lockdown, it is the simple things that bring you the most JOY. Lollies were one thing that brought a smile to our faces, so we decided to incorporate our love for lollies with the joy of gift giving.”

Description: Creating an online sweet business that can deliver rare and nostalgic sweets to anyone regardless of their location. We noticed that during tough periods, such as the recent lockdown, it is the simple things that bring you the most JOY. Lollies were one thing that brought a smile to our faces, so we decided to incorporate our love for lollies with the joy of gift giving. We specialise in personalised lolly bags from 100g to 1kg, gift boxes, and special personalised notes and packaging.

Problem: During the Covid-19 lockdown, we noticed that special occasions and events such as birthday’s never stopped but the access to magical bespoke gifts that bring so much joy, disappeared. This also made us realise that people all over the country, in rural and country areas, had unequal access to joyful personalised gifts. In order to bring back the smiles dimmed by lockdown and personal circumstance we wanted to start a business that didn’t only sell to those privileged enough to live in the right places but instead a business that could spread smiles across borders and into homes throughout the country safely and quickly.

Customers: People in need of a laugh, a smile or simply something to be excited about.

How they would spend seed capital funding: As we stated one of our main priorities is to bridge the gap of accessibility. Therefore, we would invest the seed capital funding into creating jobs in our business around logistics. This would include our own courier network and distribution system. One of the main hurdles when starting our business has been delays in delivery. A proportion of our customers have had to wait for their products far past the expected delivery, creating angst and uncertainty. Since our mission is too ultimately spread as many smiles as possible, we want to extinguish angst and uncertainty from our business by personally ensuring speedy and clear delivery. Creating a self sufficient distribution network would allow out business to grow exponentially as we can reach more customers efficiently.

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Juliartland

Julia McKenzie

“To present my art to the world, surrealist art that doesn’t make sense and change people’s ideas of what’s normal and open up their minds.”

Description: To present my art to the world, surrealist art that doesn’t make sense and change people’s ideas of what’s normal and open up their minds.

Problem: The search for creativity

Customers: All ages

How they would spend seed capital funding: On art supplies and turning my hobby into a business

Artwork Example

Ryan Collection

Sophia Gill

“Bringing the Indian unique jewellery and dresses for everyone. Specifically for kids under 1 year old. So people can still feel connected to their culture.”

Description: Bringing the Indian unique jewellery and dresses for everyone. Specifically for kids under 1 year old. So people can still feel connected to their culture.

Problem: People not getting overcharged or scam from overseas venders

Customers: Everyone

How they would spend seed capital funding: $50000

Cà phê espresso

Katrina Trinh

” The idea solves the lengthy time taken in the process of how Vietnamese coffee is traditionally made and removes a lot of the steps.”

Description:

Find and immerse yourself in Vietnam’s love affair with coffee all in one pod. There are two things that go naturally hand in hand with each other: Coffee pods and an espresso machine – We’re here to give you Vietnam’s famous condensed milk-based iced coffee in one shot. The Vietnamese have a strong coffee culture that is a part of their daily lives and brings people together to socialise. What sets Vietnamese coffee apart from other coffee is its butter and brandy roast which gives it a richness in the back palate and a strong seductive aroma. Why not make the resulting rich bitter and slightly nutty coffee more seamlessly? Vietnam’s famous condensed milk-based iced coffee, in pod form, can finally be accessible to the aisles of domestic retail stores and offer the diversity in the coffee market. There are times when tradition is worth going against, like using a coffee pod and machine over a phin, and the results will feel worth it – it only takes a few minutes. We, as Australian consumers with diverse backgrounds, exist beyond it in a place made up of our own recollection, senses and imagination – and yes that even means in our own coffee. Coffee is essential in our everyday lives and can be ordinarily found in the aisles of all the largest chain retailers such as Woolworths and Coles. Coffee products of all kinds have gained a fervent fan base. Ca phe espresso’s key message is our connection to Vietnamese culture and it is what will attract our customers. The pods denote something heartfelt and meaningful in its pureness of purpose: to be consumed proudly and transport you into a sensorial escape.

Problem: 

The idea solves the lengthy time taken in the process of how Vietnamese coffee is traditionally made and removes a lot of the steps. Vietnamese coffee grounds can be found pretty readily at Asian grocers here in Australia. Coffee is commonly brewed in individual portions using a French-style metal drip filter, known as phin, which sits on top of the cup. Coarsely ground arabica beans are tightly pressed inside the phin and preheated boiling hot water is poured and slowly filtered through. In terms of the proposed new coffee-making process, it reduces time in two ways. First, there is no need to use the French-styled metal filter called the phin. One less step, one less mess. There would be no need to use the metal filter, and no need to wash it afterwards. The grounded coffee will be developed and tested to achieve maximum richness and nuttiness. Second, all the ingredients are packaged into one pod which includes ground roasted arabica coffee and condensed milk. It removes the step of needing to add tablespoons full of condense milk from the tin can. Lactose-free condensed milk can also be offered for those who often struggle with lactose intolerance – a very common dietary issue amongst Australians that must be catered for. By also incorporating by sustainable materials such as creating sustainable pods, it promotes sustainability in practice and common household knowledge in Australia. Traditionally, Vietnamese coffee is sold widely across Australia and all other countries in plastic materials. This will help reduce plastic usage in everyday households.

Customers:
18+, adults of all ages, working professionals and coffee lovers

How they would spend seed capital funding:

– Sourcing of ground coffee through manufacturers
– Prototyping on sustainable coffee pods and packaging
– Recipe testing
– Batch production costs
– E-commerce: Online retail store development and go-to-market strategies before launch
– Marketing resourcing

Poster 1

Poster 2

Product Range

Business Pitch

Resource Allocation

Budget

MIND FLY

Liene Bruns

“Throughout history, storytelling has forged connections among people, through sharing of ideas. It enhanced the understanding of diverse values and perceptions, and conveyed culture and history to fundamentally unite and inspire people.”

Description: We dissect the inner workings of brains – those belonging to inspiring people whose lives are led by passion. We produce video content for individuals/organisations who are ready to share their ideas, and impact to the world. Video has exploded, increasing in demand by 85% since 2020, making it the perfect time to level-up online! We empower youth, connect the local community, and foster business longevity. Do you want to inspire others by sharing your passion? The results gained are solely up to you… I am an Environmental Scientist who feels the most fulfilled through connecting with people making a difference. Over the past year of evaluating my skills, values and desires, I developed an idea – MIND FLY. 

My aim is to develop a content production studio, specialising in video and podcast production to help individuals, businesses & institutions connect to the world through creative video. My mission is to shine spotlight on them, and help their stories, visions, and impact inspire audiences. Most excitingly, the social enterprises, research institutes, musicians, and small businesses I’ve spoken to are already interested in investing resources in public engagement. With my background in science, part of my plan is to partner with universities and research institutes to convert new research into easily digestible video, so the public can easily stay connected to new innovations happening around them. The content produced would be far more engaging than flipping through thousands of pages of research papers. 

MIND FLY’s values lie in helping locals launch their online presence, who may not have a large budget. The way we overcome the possible challenge of a low income stream, is that we’ll target a mixed clientele comprising of higher paying clients. We aim for equity, offering an affordable service to emerging individuals, but gain most capital through offering our services to established businesses/government agencies.

Problem: MIND FLY ultimately provides one of the much needed outlets needed to empower youth, connect local community, and sustain for-purpose businesses, that is – storytelling. Throughout history, storytelling has forged connections among people, through sharing of ideas. It enhanced the understanding of diverse values and perceptions, and conveyed culture and history to fundamentally unite and inspire people. Unfortunately, the current lifestyle trajectory is moving away from community living, to a much more isolated way of life. Hence, losing the old tradition of sharing stories to comprehend and navigate life’s ups and downs. The effects of this are large, and together with other factors, cause the rise of depression, and anxiety amongst all ages. MindEye responds to this problem holistically, addressing it as an inherent need to promote a feeling of connectedness within the community, and relation to the local ecosystem. 

MIND FLY strives to provide accessible and easily digestible information about people within the local community, to allow for new connections, opportunities and the economy to flourish. The sharing of stories will inspires the youth to find their own passion. Furthermore, sharing ideas and visions will connect the local community to achieve tasks beyond an individual’s capacity, encouraging like-minded, yet diverse people to come together and create multi-disciplinary innovation. On more of a marketing point of view, one of the main challenges that large businesses owners face is attracting customers and cash flow. On the other hand, consumer issues lie in lack of information, false advertising and deceptive business practices. This problem is caused by ineffective communication and poor business marketing. By giving voice to the leaders behind impersonal business brand façades, the business can improve their transparency. Honestly, revealing to their audiences that we are all in fact, fellow human beans. Although trust is something that can’t be forged online, this does plant a seed for people to be more open and connect face-to-face. What other way to achieve this all, than to use the most demanded form of media… video. Lastly, MIND FLY addresses the problem of start up financial stress, offering equitably affordable business exposure to all for-purpose oriented clients.

Customers: Our clients are individuals finding their business feet, and established organisations, including but not limited to start ups, conscious brands, environmental services, events & festivals, research institutes, local creatives, etc. These clients must have an ethos of creating positive social or environmental change. Their stories will be shared through unique videos posted on social media, reaching the mainstream consumer market. The videos will also be posted on the respective business websites, reaching even those with limited social media presence.

How they would spend seed capital funding: I recently invested in both a professional camera and laptop that support the production of high quality video, costing just under $6000. I will invest in more equipment and pay off start up registration fees. Equipment includes, lenses (macro, 28mm, 60mm), video & podcast microphones and headphones, video/podcast photography editing software, a large monitor to connect to my laptop (laptop screens are far too small to edit video with). I would invest in time, allowing me to work less at my primary job- as combining both has proven to be exhausting. I am excited to employ an illustrator/support editor, to have creative side-kick to bounce ideas from. This would elevate the video production to a higher level, and attract higher paying clients. A dream team to make it all happen!

Additional information: I am a 2nd generation Latvian! Following the creation of a promotional short film I made for a local composers album launch, and obviously due to his incredible musical abilities, we sold out the venue (cap. 105 persons). Please see the URL link to view the promo video! One day I hope to collaborate with augmented reality specialists to share narratives about innovative/creative projects around the city and country, utilising QR codes to gain access to location based AR guided video talks. The power of video is limitless!

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Face the world

Li Xuan Tan

“The platform aims to cover a range of topics from health to finances to identity. Worksheets and other hands-on resources will be provided for a reasonable price to support their learning.”

Note: Psychosocial – agenda provided beforehand and extra time please

Description: My idea is to provide an online platform of resources about how to be an adult for young people aged 15-25. The platform aims to cover a range of topics from health to finances to identity. Worksheets and other hands-on resources will be provided for a reasonable price to support their learning. Some examples include student meal plans, journaling prompts, budget plans etc. Worksheet samples will be provided to users as well so that they have an insight into what they will be getting. Other relevant organisations and resources will be referenced on our platform.

Problem: Many young people aren’t well prepared for adult life after graduating high school. Lack of awareness of basic adult skills and knowledge (like budgeting) can put them in dire situations. Personally, after I graduated from high school, I didn’t really know what I wanted to do so I went to university to study Architecture. After a few weeks, I dropped out. Unfortunately, I dropped out a bit too late and I owed the university $4000. If I had the right information in school, I would have avoided this costly mistake.

Customers: Young people aged 15-25

How they would spend seed capital funding:
• Set up website and other online business tools o $40/month for website hosting
• Marketing and promotion – $2000 budget o Facebook, Instagram targeted marketing
• Money to compensate young people giving feedback on our content
o $20 for half an hour of feedback per person – 50 individual sessions  Budget of $1000
• $5000 budget to develop resources
o Legal advice (copyright etc.) 
o Graphic and content design

Additional information: I’ve volunteered myself as a youth advocate for the last couple of years and I’ve consistently heard from other young people about the lack of resources to support them to become an adult.

Escollate

Elaine Kwong

“I am a clinical hospital pharmacist who has worked in Digital Health. In my 6 years of experience in healthcare at over 5 Australian hospitals, our healthcare system consistently lacks feedback from their staff. My deep connections within the healthcare industry with executive staff, healthcare policymakers and frontline workers allow me to understand the gaps in communication…”

Description:

Aussie’s first health tech to engage staff, understand their problems and collate ideas together We believe everyone has the power to innovate. The best ideas and solutions often come from those who are closest to the problem. We empower healthcare organisations to connect with their most invaluable asset – an engaged workforce. We are building a safe healthcare community that empowers people to freely share ideas and overcome bureaucracy. I believe in the power and wisdom of the community and that people should play active roles in shaping their own work environment. Staff submit and upvote problems and ideas on a communal platform to inspire management and prioritise issues to direct resources effectively. Staff passionate about an idea, solution or subject of interest can form working groups and escalate proposals directly to relevant decision-makers. I believe that the culture of feedback in healthcare needs to change, allowing staff to feel protected when speaking up and escalating problems. Therefore there is an option for users to submit problems and ideas anonymously. In full transparency, the platform allows staff to see a roadmap of each approved solution and reasons why some proposals were unsuccessful. Escollate enables more instantaneous feedback and greater adaptability in uncertain times. It allows health organisations to find solutions to problems with greater reach and deeper understanding. Analytics tools can generate data pre- and post-implementation to assess the impact for each solution Together, we can create an inclusive workplace culture where everyone can contribute.

Problem:

During this pandemic, Australian hospitals must frequently and rapidly implement system-wide changes, especially during this pandemic. Hospitals are vulnerable to poorly-informed decisions and missed opportunities. Delayed feedback and poor communication between clinical staff and policymakers lead to higher patient morbidity and mortality, hospital costs and declining staff retention. Most recently working amidst the pandemic, I noticed many problems were anticipated by staff but were not promptly escalated. An example is the COVID outbreaks within healthcare settings (e.g. between hospital wards and within ED) which contributed to Melbourne’s most recent lockdown. Deficits in contact precautions workflows were clearly identified by many healthcare workers and were warning signs. However, frontline staff felt incapable of solving the problem as individuals and were daunted by speaking up publicly to challenge the status quo. Many ideas and frustrations from my peers remained unheard due to fear of scrutinisation. Countless precedents have reinforced this culture. For example, Dr Yumiko Kadota, a previous surgeon-in-training, spoke up about the culture of the system at the cost of her dream job for which she had already invested many years. These frustrations manifested at its end-stage by the mass exodus of employees since the start of this year. This induced a vicious cycle of costly workforce inefficiencies. New staff needed to be recruited, inducted and trained whilst remaining staff carried an even heavier workload and stress. Statistics show that there is a rising staff turnover rate each year, exponentially increased during this pandemic, as high as 30% for nurses alone. According to global and local institutions like Seek, IBIS World and Australian Industry and Skills Committee, healthcare is one of Australia’s biggest employers. Published research shows that poor communication and feeling unheard are common reasons for the costly departure of frontline staff. This is particularly damaging to our currently overloaded health system. It is time for our healthcare to live out their people and culture-first values.

Customers: 

Any health organisations with more than 50 staff members.

How they would spend seed capital funding:

If we receive $7,500, we will invest our funding in: – $3000 on developing a robust backend cyber security system. Security is our top priority to protect our customers’ data. – $2500 on developing maintenance and support systems for our customers. – $2000 on other business costs, such as web hosting costs If we receive $30,000, we will invest the additional funding in: – 20% Targeted customer acquisition – 30% Further establish structured co-design and beta testing partnerships with other healthcare organisations – 20% Developing educational and training material to equip users better use the system (e.g. how to write budget proposals) – 30% other potential costs

Additional information:

MVP launched with testing partner Alfred Health (300 people department) in July 2021. Developing our beta prototype at the moment. I am a clinical hospital pharmacist who has worked in Digital Health. In my 6 years of experience in healthcare at over 5 Australian hospitals, our healthcare system consistently lacks feedback from their staff. There is an unprecedented volume of staff turnover in this time of instability. My deep connections within the healthcare industry with executive staff, healthcare policymakers and frontline workers allow me to understand the gaps in communication within large organisations firsthand.

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Naka Hair

Tanaka Nzenza

“Sourcing the ingredients from Africa will also ensure that I get the most organic and natural form of shea butter which is the main ingredient in the hair butter which is from nuts in shea trees that are native in West Africa.”

Description: Creating natural hair butters and oils that are catered to individuals with curly and Afro-textured hair.

Problem: I recently embarked on a natural hair journey where I was conducting market research for hair products, when I noticed the lack of products in Australia that cater to my curly type 4 hair. The gap in the Australian market, means that there is a lack of easily accessible products for individuals with type 4 curly hair that assist them to better manage and care for their hair. Naka Hair creates tailored products specifically for individuals with curly and Afro-textured hair type, with the mission of aiding individuals to better manage their hair and feel confident in their own skin. Naka Hair aims to create affordable and accessible products as we all deserve to feel confident, beautiful and radiant in our natural skin. Let us help you embrace your crown!

Customers: Individuals with type 4 hair/ Curly and Afro-textured hair type.

How they would spend seed capital funding: I would use a portion of the funding conducting thorough market research and analysing the supply and demand markets in Australia. This will be essential in creating a sustainable, effective and efficient business model and plan to commercialise Naka Hair products. The funding will also be vital in marketing, branding and trade marking Naka Hair in the market. Furthermore, I want to be able to source a majority of my ingredients from Africa, to support small businesses and create opportunities. Sourcing the ingredients from Africa will also ensure that I get the most organic and natural form of shea butter which is the main ingredient in the hair butter which is from nuts in shea trees that are native in West Africa. The money will assist me in creating a cost effective and sufficient supply chain for my business. I would also utilise the funds to buy supplies, ingredients and equipment that I need for my business including: oils, jars to store the butter, labels for the packaging.

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Poster

Three Hearts Holistic Health

Amy Elizabeth

“The idea behind Three Hearts Holistic Health is to create an environment where women feel safe and comfortable to exercise, a place for them to thrive and achieve their goals.”

Description: The mission of Three Hearts Holistic Health is to provide a safe and supportive environment for individuals who identify as female to improve their physical, social and mental wellbeing, in an aesthetically pleasing fitness centre. Three Hearts Holistic Health is aiming to reshape the view modern society has on fitness. Three Hearts Holistic Health offers a safe environment to empower women’s wellbeing. The aim is to work towards wellness, achieving physical fitness through a combination of mental and physical avenues. We welcome any individuals who identify as female to join our establishment in a venture to become the best version of themselves. Three Hearts Holistic Health is LGBTQIA+ friendly venue. Our values including empowering females to feel their best and move their bodies in ways that they enjoy. We want to create a safe space to focus on themselves and to have time to improve their physical, mental and social wellbeing with the help of the Three Hearts Holistic team. The three pillars of the company are the three S’s. • Safety • Support • Simplicity We want our members to feel safe. We want to create a supportive community and help achieve the members goals. We want to make health simple for everyone to understand and enjoy. We want to make it easy, fun and accessible.

Problem: The idea behind Three Hearts Holistic Health is to create an environment where women feel safe and comfortable to exercise, a place for them to thrive and achieve their goals. There are several barriers to why women are unable to sufficiently participate in physical activity. 

Some of the reasons include:
• Lack of time & motivation
• Parenting demands
• Lack of energy
• Health conditions
• Gender stereotyping My aim to help women who struggle with these barriers. Many women juggle household duties, work and caring for offspring but they don’t find time for themselves. Three Hearts would accompany this with offering
• A safe children’s corner with toys to keep their children entertained! Team members will happily be monitoring during staffed hours so mums can have a bit of deserved ‘me time.’
• Offer 30-minute classes
• Offer 20–30-minute personal training sessions
• Offer workout plans that only take 30 minutes. 

Three Hearts would hold classes that cater towards women and the female body as women enjoy group fitness that uses the body and mind simultaneously. Lack of motivation is something that can happen to all of us. Three Hearts friendly environment will help improve morale! At Three Hearts as we take a holistic approach, we would consider the internal motivation. We would ask our clients to focus on strength, agility and endurance instead of their appearance. To try and change their views on societal standards of beauty, we want to try and shift the prime motivator for ‘looking better or looking skinny’ and instead aim for increasing strength and building stamina. We would also make sure our clients are actually enjoying the exercises they are doing! If a client was not enjoying a certain movement, we would offer another option for them to try and perhaps like it more! 

At Three Hearts, we want to support our members to focus on consistency and not results! By changing their mindset, we hope we can motivate them! Women tend to say they don’t feel motivated without someone to keep them accountable, at Three Hearts we would! Three Hearts Holistic Health is a female & LGBTQIA+ only gym, there would be less ‘gymtimidation’ as women often feel embarrassed and awkward at co-ed gyms. A lot of women feel intimidated to set foot in the free weight section as they are worried that people will judge them as they may be inexperienced and the whole situation can make them feel self-conscious and deterred. 

Researches argued that experiences like this are contributing to a gender gap in physical activity levels. Globally, women are less likely than men to get enough exercise. According to data from the Centre’s for Disease Control, 57% of men aged 18 and over meet the recommended aerobic levels compared to the 49% of women. The gap widens for further marginalized group, in a recent study, young black women were the least likely group to report any physical activity and given the discriminatory policies trans and non-binary people face in gym environment, their participation rates are even lower. A major factor is that active spaces such as gyms are plagued with gender specific deterrents. Chrissy King, a 33-year-old powerlifting coach in Milwaukee stated “I have often been the only woman working out in rooms of 15 to 20 men and the conversations in those rooms can be very uncomfortable, involving a lot of misogynistic, homophobic language.” Ph.D. Stephanie Coen, an assistant professor at the University of Nottingham in the UK reinforces this imaginary social norm in gyms by stating in her study, “Some women felt less legitimate in this space and didn’t want to get in the way of other users who they perceived to have more expertise,” Coen says. “It was striking how many women talked about shrinking or minimizing their consumption of time and space in the gym.” At Three Hearts the concept is to create an environment where women feel comfortable and to preserve this atmosphere, males would not be permitted to join or exercise within the club. As Laura Bates, founder of the Everyday Sexism Project, wrote in a 2016 article in The Guardian, the need for all-women workout spaces doesn’t come from privilege but necessity. “It is a direct result of the male harassment, sexism and sexual violence that has driven a quarter of women to give up exercising outside altogether and countless others to abandon the gym in frustration,” she wrote. We would be a smaller, more intimate and private space that would help achieve our clients’ goals in a personal non-judgement space. Most importantly, it would be a great opportunity to network. Three Hearts Fitness would be a great platform to meet like-minded women!

Customers: The idea behind Three Hearts Holistic Health is to create an environment where women feel safe and comfortable to exercise, a place for them to thrive and achieve their goals. There are several barriers to why women are unable to sufficiently participate in physical activity. 

Some of the reasons include:
• Lack of time & motivation
• Parenting demands
• Lack of energy
• Health conditions
• Gender stereotyping My aim to help women who struggle with these barriers. 

Many women juggle household duties, work and caring for offspring but they don’t find time for themselves. Three Hearts would accompany this by offering:
• A safe children’s corner with toys to keep their children entertained! Team members will happily be monitoring during staffed hours so mums can have a bit of deserved ‘me time.’
• Offering 30-minute classes for a quicker more accessible workout.
• Offering 20–30-minute personal training sessions
• Offering workout plans that only take 30 minutes. 

Three Hearts would hold classes that cater towards women and the female body as women enjoy group fitness that uses the body and mind simultaneously. Lack of motivation is something that can happen to all of us. Three Hearts friendly environment will help improve morale! As we take a holistic approach, we would consider the internal motivation. We would ask our clients to focus on strength, agility and endurance instead of their appearance. To try and change their views on societal standards of beauty, we want to try and shift the prime motivator for ‘looking better or looking skinny’ and instead aim for increasing strength and building stamina. We would also make sure our clients are actually enjoying the exercises they are doing! If a client was not enjoying a certain movement, we would offer another option for them to try and perhaps like it more! 

At Three Hearts, we want to support our members to focus on consistency ad not results! By changing their mindset, we hope we can motivate them! Women tend to say they don’t feel motivated without someone to keep them accountable, at Three Hearts we would! Three Hearts Holistic Health is a female & LGBTQIA+ only gym, there would be less ‘gymtimidation’ as women often feel embarrassed and awkward at co-ed gyms. A lot of women feel intimidated to set foot in the free weight section as they are worried that people will judge them as they may be inexperienced and the whole situation can make them feel self-conscious and deterred. Researches argued that experiences like this are contributing to a gender gap in physical activity levels. Globally, women are less likely than men to get enough exercise. 

According to data from the Centre’s for Disease Control, 57% of men aged 18 and over meet the recommended aerobic levels compared to the 49% of women. The gap widens for further marginalised group, in a recent study, young black women were the least likely group to report any physical activity and given the discriminatory policies trans and non-binary people face in gym environment, their participation rates are even lower. A major factor is that active spaces such as gyms are plagued with gender specific deterrents. 

Chrissy King, a 33-year-old powerlifting coach in Milwaukee stated “I have often been the only woman working out in rooms of 15 to 20 men and the conversations in those rooms can be very uncomfortable, involving a lot of misogynistic, homophobic language.” 

Ph.D. Stephanie Coen, an assistant professor at the University of Nottingham in the UK reinforces this imaginary social norm in gyms by stating in her study, “Some women felt less legitimate in this space and didn’t want to get in the way of other users who they perceived to have more expertise,” Coen says. “It was striking how many women talked about shrinking or minimising their consumption of time and space in the gym.” 

At Three Hearts the concept is to create an environment where women feel comfortable and to preserve this atmosphere, males would not be permitted to join or exercise within the club. As Laura Bates, founder of the Everyday Sexism Project, wrote in a 2016 article in The Guardian, the need for all-women workout spaces doesn’t come from privilege but necessity. “It is a direct result of the male harassment, sexism and sexual violence that has driven a quarter of women to give up exercising outside altogether and countless others to abandon the gym in frustration,” she wrote. 

We would be a smaller, more intimate and private space that would help achieve our clients’ goals in a personal non-judgement space. Most importantly, it would be a great opportunity to network. Three Hearts Fitness would be a great platform to meet like-minded women!

How they would spend seed capital funding: If Three Hearts was given this spectacular opportunity, I would hire out an establishment and start to furnish my dream. The interior and exterior of Three Hearts Holistic Health is essential to the brand.

Three Hearts Holistic Health would be a magnificently visually appealing gym. Our concept for Three Hearts Holistic Health is to embody a feminine spirit through our sophisticated interior and exterior with a celebration of pastels.

The vast difference between Three Hearts Holistic Health and the major competitor companies would be the design aspect. Fernwood, Curves and Contours are chains, they follow traditional gyms with bland walls and stuffy sweaty rooms. A discouraging factor that deters women from working out can be the actual design of most gym and the social attitudes they reinforce. “If you close your eyes and think of the gym, the imagery that often comes to mind is vividly gendered,” says Stephanie Coen, Ph.D., an assistant professor at the University of Nottingham in the United Kingdom. The picture of chain gyms that normally comes to mind is weight racks being dominated by sweaty dudes while women are corralled around the cardio areas. In her study, Coen quizzed participants in what they thought gyms could do to change the gender-based barriers. Coen concluded her evidence and stated “A few of my participants actually recommended playing around with the layout of gyms,” she says. “For example, there can be these stereotypical situations where the weight room is sort of a cave, or the squat racks are in a dark, dank corner—that can be uninviting for a lot of people.” 

Three Hearts Holistic Health would be a magnificently visually appealing gym. The colour pink has traditionally been indicated of a certain stratum of feminine experience, it has been stereotyped as a ‘girlie’ colour as it is seen to represent love, caring, nurturing and gentleness, all traits typically associated with women. Three Hearts Holistic Health would create an aesthetically pleasing atmosphere by designing the establishment in hues of pink. By creating this deliciously photographic gym, we want to entice clients to feel confident and excited to work out in a beautiful environment.


Additional information: Hi! My name is Amy. I live in Western Sydney. I am 23 years old. I am currently doing an online course for personal training while working a full time job. I love health, fitness & copious amounts of coffee. I hate hip thrusts & prefer upper body workouts. I have a fear of birds. More importantly, I am excited & a bit nervous to share my vision xx

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Postpartum Unfiltered

Holly Jimenez

“Postpartum Anxiety and depression are often trivialised in society causing a sense of stigma around maternal wellbeing. The stress of having a new baby as well as the unrealistic expectations of motherhood can take a toll on the mother’s mental health, which too often than not, can become a secondary priority in the mother’s life.”

Description: Postpartum Unfiltered is an online platform that features a number of resources to offer an authentic vision of the postpartum period. This is achieved through the storytelling of new mothers to outline the different narratives of motherhood, a gallery page to encourage mothers to share a realistic image of the postpartum period that is often hidden from mainstream social media and a group sessions page that promotes community engagement by encouraging users to converse with other mothers through an online forum format. The online service also encourages mothers to self assess their daily thoughts and behaviours to help them understand their daily moods. This self-reflection can encourage users to think about why they may feel a certain way and come up with steps they can take throughout the day to alter their moods and behaviours into a preferred one. This service is aimed at new mothers without a support network or mothers who may feel insecure and isolated about their experiences with motherhood due to the influence of social media and myths around the postpartum period which may lead to a romanticised perception of motherhood. Postpartum Unfiltered aims to dismiss this idea of perfectionism that is often tied with motherhood and the false ideology of the postnatal period such as motherhood being “natural and intuitive” to women or needing to be the “perfect, woman, wife or mother” to be successful as a woman. There is an opportunity in this field to facilitate change within maternal wellbeing by focusing on this topic as a social challenge. Current solutions to this topic take on a clinical approach, driven by a medical model that focuses on fixing the mother’s biochemistry, personal or life circumstances. Postpartum Unfiltered challenges this approach by looking at this topic through a mother-centred approach. As a result, the service offers a less intimidating approach to an already challenging problem making the process of seeking help more accessible to a wider number of mothers in the community.

Problem: In Australia 1 in 7 new mothers will develop postpartum anxiety and depression during the first year after giving birth. Suicide caused by maternal depression and anxiety is the leading cause of death of new mothers in Australia and 80% of women with postpartum depression will not seek professional help. Despite these high numbers, Postpartum Anxiety and depression are often trivialised in society causing a sense of stigma around maternal wellbeing. The stress of having a new baby as well as the unrealistic expectations of motherhood can take a toll on the mother’s mental health, which too often than not, can become a secondary priority in the mother’s life. Postpartum Unfiltered recognises this by providing a flexible online service that can be used at the mother’s own convenience. Further, as shown in recent years, COVID had provided an extra challenge to society through the increase of social isolation and the toll it can have on mental wellbeing. Due to these challenges, there is a need for flexible access to mental wellbeing services that can be used at home.

Customers: In 2019, Victoria recorded 305,832 births. These women are the target market of Postpartum Unfiltered, with the aim of expanding the online service to a nationwide service. Being a service that encourages community engagement, other mental health and maternal services in Australia will also make up part of the target market such as PANDA, COPE, Tresillian, Gidget Foundation and Beyond Blue just to name a few.

How they would spend seed capital funding: If I won the seed capital funding I would spend it to develop my project further with working prototypes that I can test with health professionals and mothers. From here I can refine the concept further by having a beta version of the service. A spending breakdown will include: Prototypes: 30% Testing: 30% Advertising: 20% Printed Resources: 10% Maintaining and creating a website: 10%

Additional information: Postpartum Unfiltered was my Honours design project for my Bachelor of Industrial Design degree at RMIT. Therefore there is a solid foundation for Postpartum Unfiltered with an immense amount of research and design thinking that was dedicated to the development stages of this project. I am currently looking to expand this project into a tangible concept. This challenge is a way to help get my idea off the ground into a fully functioning service used to help new mothers and their families in Australia. The exposure from this challenge alone can help start a conversation around maternal wellbeing and act as a way to normalise and create awareness of this problem area.

CognizeHub

Freyja Ivorie Miguel

“Each student is a unique individual with varying interests, motivations, and ways of learning. However, schools often have rigid curriculums plus it’s complex for teachers to manage and cater to everyone’s preferences.”

Description: Each student is a unique individual with varying interests, motivations, and ways of learning. However, schools often have rigid curriculums, plus it’s complex for teachers to manage and cater to everyone’s preferences. CognizeHub revolutionizes learning in the classroom and at home by making it easy to tailor activities to individual students. Teachers start by creating a set of activities for the whole class, but students can just as easily discover and pave their learning paths! With an extensive collection of various learning resources—from text to videos, games, experiments, and collaborative activities—students will find content that helps them learn best. These are community-generated by teachers within our platform as well as veritable content from across the web. 

Over time, CognizeHub gets to know each user’s preferences and gives personalized recommendations through Artificial Intelligence. This increases motivation and engagement, as well as eliminates wasted time spent searching through thousands of resources. Allowing students to choose what they do for their seatwork and homework empowers them by taking an active role in their learning. Moreover, it provides flexibility—increasing motivation and engagement. CognizeHub makes all this possible without all the complexity, so teachers can focus on what they do best and students can reach their full potential.

Problem: Each student is a unique individual with varying interests, motivations, and ways of learning. However, schools often have rigid curriculums plus it’s complex for teachers to manage and cater to everyone’s preferences.

Customers: High schools and high school students starting with Australia and the Philippines. Eventually, CognizeHub will also include higher education and market globally.

How they would spend seed capital funding: Majority of the funds will be used to develop an MVP and hosting the initial website. Some of the funds will also be allocated to marketing to acquire more clients.

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NARU なる

Michelle Edhie Wahidin

“NARU means “to become”. In Japanese kanji, also means ‘beautiful growth’. Naru helps identify what goals matter to us, how we can progress and who can help us along the way. Because self-development is a journey more enjoyable with friends.”

Description: NARU means “to become”. In Japanese kanji, also means “beautiful growth”. Naru helps identify what goals matter to us, how we can progress and who can help us along the way. Because self-development is a journey more enjoyable with friends. We work with product design techniques aimed at stealing the user’s attention and use it instead to give the user control over their time and motivation towards their goals. We ask the question: How can we re-tune our everyday habits to work for us, not against us? The book Atomic Habits by James Clear speaks of the compound effects of 1% better every day. We help you find your purpose and it break down into goals to get there. You can apply what you learn through self-help books, productivity tips and Medium articles in a simple framework, track your progress to analyse your 1% contribution everyday, and stay on-track to reach your goal. We compare ourself on social media, but what if we can make that a healthy comparison for us to improve our mindset, motivate our actions and empower us to achieve our goals? What is the fine line of “social accountability” in social peer pressure? Social interactions between your close friends and mentors allows you to have a small community supporting your growth through its toughest and most rewarding stages. Fun challenges to raise money for charity, nudging your friends to encourage or remind them, posting about your journey throughout the process of reaching your end goal. NARU creates a safe space where only those who know about your goal can see your progress and interact with you about it. We harnesses the power of social gratification to quickly check-in to reflect on your progress whenever you work on your goal. Your chosen accountability buddies get notified when you make progress, and professionals from self-development from counsellors to personal trainers (to parents!), can use NARU to engage with clients with close intimacy and friendship to truly change their clients’ lives.

Problem: We are a part of what we call the “social dilemma generation”. Fragmented dreams, tangled in self-doubt. Stagnant numbness of losing a sense of purpose. Alone on our journey, we are too afraid of judgement to ask for help. We feel smothered by other people’s fame, achievement and perfection. We see their results and we ask, why don’t we have what they have? Yet it is hard to even get out of bed and choose not to stare at our phones. Humans are the most vulnerable through growth, making mistakes repeatedly through experiments in their own life. Balancing self-comparison and motivation. Self-esteem and gratification. Will to persist and embarrassment of failure. In our generation, we feel a disconnection between ourselves on social media and our real-life close friends. We are hungry to compare likes, comments and shares online, but hesitate to talk about our own private lives with those who care most about our well-being. During the pandemic alone, [one in three young Australians (aged 18 to 34 years)](https://www.abs.gov.au/statistics/people/people-and-communities/household-impacts-covid-19-survey/latest-release) experienced high levels of psychological distress (1). I can personally vouch that the Covid pandemic has caused an alarming surge of young Australians seeking mental help. Because as have I. Through a survey with students and young graduates, we found that more than 60% of them felt less connected to their friends after the pandemic (2). A study with 500 participants shows that depressed and anxious people are more likely to “stalk” other users on social media and compare themselves to other people’s lives (3). A new study concludes that there is in fact a causal link between the use of social media and negative effects on well-being, primarily depression and loneliness. The study was published in the Journal of Social and Clinical Psychology (4). Anxiety and depression leads to more envious comparisons on social media, just like in any social setting. However, social media can magnify our existing unsolved mental struggles and that can snowball into self-negativity. To solve this problem, we ask through NARU: how can we empower vulnerability amongst close friends who may help us, turn conversations of self-doubt into those of encouragement, and turn hardships into a memorable journey shared with a community of our allies?

Customers: The global market or personal development sits at USD $39.9 billion and is expected to increase by 5% per year for the next 7 years (5). This growth is made more drastic through the pandemic as people are more aware of their mental wellbeing and willing to spend on counselling, at-home self-development plans, and trust online influencers for providing value to improve users’ lives. We plan to leverage this opportunity for the next generation aged 13 to 35 on social media who grew up with digital technologies, the Internet and social media. This generation is prone to the negative effects of the social dilemma and disconnection from friends. In Australia, generation Z represents around 20% of the current population or 5 million young people
(6). Statistics from the Black Dog Institute showed that Australian youth (18-24 years old) have the highest prevalence of mental illness than any other age group. One in five (21.2%) of young people (15-19 years old) met the criteria for a probable serious mental illness (7). NARU’s direct consumers are within this population of students and young graduates who are suffer from the negative effects of social media usage on mental health. We especially cater towards students with friend groups whom they socialise with outside of traditional social media, through text messaging or real-life interaction, as they have already experienced social accountability first-hand but may be unaware of harnessing it for self-development. For NARU’s B2B business model, we target businesses with communities centred around personal and professional improvement. This includes but is not limited to fitness, health, well-being and therapy in the personal development niche, and online education and micro-courses in the professional development niche. Our early adopters are communities who already use social or messaging platforms such as Facebook groups and Whatsapp respectively, as NARU can help with organising these large communities into small accountability groups of 5-10 members, who can find motivation through peers to work towards an overarching goal.

How they would spend seed capital funding: Based on our milestones and our planned open-beta release early next year there are couple of things we want to ensure before we are ready to open up. One of which that is quite important is having our product’s terms and conditions written & reviewed. It’s important to us to get this done prior to release to ensure we are within the laws of Australia. In relation to our upcoming public beta release our cost would be involved around marketing & advertisments heavily to start with. Examples of costs are outsourced graphic design, Facebook / Instagram / Tiktok Ads, Sponsered posts from influencers, etc. Lastly if possible any additional bandwidth to either the design or development is always appreciated as currently its just the 2 of us that are building the product.

Additional information: Team In the past year, my co-founder Michelle and I have interviewed and tested with more than 40 of our peers to validate NARU’s solution. So far, we have gained the interest of Thnkubator, supported by Silicon Beach Australia, and we believe that we can provide our generation with a new social platform catered towards accountability in personal development. Unfair advantages – Technical co-founders with app-building experience. – Heavily-focused on integrating customer feedback (UX) into product development. – Grew up in the same environment of Gen Zs – compassionate about the problems unique to social media and Internet. – Young co-founders with little external responsibilities and a lot of ambition/fuel to burn. 

Our website https://www.naru.com.au/ 

Social Links https://www.naru.com.au/ https://www.instagram.com/naru_aus https://www.youtube.com/channel/UCAefoEvn1QUwOggzeblQj3g https://www.twitter.com/naru_aus https://www.tiktok.com/@naru_aus https://www.discord.gg/tAHr9u3kBz 

References (1) https://www.abs.gov.au/statistics/people/people-and-communities/household-impacts-covid-19-survey/latest-release (2) Naru survey with 49 participants, as of October 2021. (3) https://bmcpsychiatry.biomedcentral.com/articles/10.1186/s12888-020-02854-z (4) https://guilfordjournals-com.eu1.proxy.openathens.net/doi/10.1521/jscp.2018.37.10.751 (5) https://www.grandviewresearch.com/industry-analysis/personal-development-market (6) https://www.frontiersin.org/articles/10.3389/fnut.2020.00148/full (7) https://www.blackdoginstitute.org.au/wp-content/uploads/2020/04/1-facts_figures.pdf

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