Kickstarter Challenge Finalist: Alexandra Cannizzaro

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Meet Alexandra Cannizzaro, the Grand Final winner of the Kickstarter Challenge for 2023. Alex was a finalist in the climate change and sustainability category for her business Platform Zero.

So, what’s Alexandra’s genius idea all about? Well, Platform Zero is a digital platform that hooks up supermarkets with small businesses, making sure surplus or rejected produce doesn’t end up in landfill. Instead, it gets a second chance to shine at discounted prices, benefiting both businesses and the environment.

Platform Zero is Alexandra’s brainchild, and it’s a game-changer. It’s not just about saving food from going to waste; it’s a nifty solution that links supermarkets with small businesses, providing discounted produce to restaurants, cafes, and local grocers. Plus, it strengthens the connection between supermarkets and food charities, making sure that everyone gets a piece of the pie – or, in this case, the cherry tomatoes!

What inspired Alexandra to create this eco-friendly superhero? Her journey started with a chain of juice shops in Adelaide, leading her into the world of fruit and vegetable distribution. Realising the colossal food waste issue and its environmental impact, she decided to do something about it. Platform Zero isn’t just about saving food; it’s about ensuring farmers, like Alexandra’s own dad, get paid for their hard work.

The platform lets supermarkets offload surplus to food distributors through Platform Zero, where the surplus is advertised at a discounted rate. Local businesses then grab these bargains, selling them on or creating special deals. It’s a win-win, reducing waste and supporting local businesses.

Currently, Alexandra has over 800 suppliers and buyers on board in Melbourne, and she’s ready to take Platform Zero to even greater heights.