Innovation

Welcome judges!

The Accelerator for Enterprising Women team is thrilled to have you judge the Innovation category for our Kickstarter Challenge. 

All submitted business ideas are detailed below and have been prepared by young women aged 18-24 from all over Australia. Your task as judge is to review all submissions and score each business idea in the corresponding judging form. 

Some entries contain collateral such as videos, business plans or posters. Please be sure to click on the buttons to access these.

Submitted Business Ideas:

Afrimental-connect

Pemba Tshulembo

“Mental health is silently destroying African youths because they are made to believe that our problems are not important. Help me along with many youths oppose the norms.”

Description: The idea is to create and/or develop an app that will cater to African youths in Australia in hopes to combat the norms that mental health does not exist, I have gone through it, I am a suicide attempt survivor due to the thoughts that my issues were a taboo to be disclosed with other cultures different from mine. Mental health issues is a contributing issue affecting our youths in Australia, the suggested app with offer a platform free of judgements, one that will connect African youths and reassure them that it is ok and we are in this together. more importantly to create awareness.

Problem: Mental health negligence among African youths in Australia

Customers: African Youths

How they would spend seed capital funding: The funding will go towards the development of the app
Additional information: Mental health is silently destroying African youths because they are made to believe that our problems are not important. Help me along with many youths oppose the norms, Thank you.

Blooks

Leah Johnsen

“Think of Airbnb but not for homes, for beauty salons and spaces. BLOOK-out your unoccupied chairs, private rooms or entire salon per hour or day or week.”

Description: Think of Airbnb but not for homes, for beauty salons and spaces. BLOOK-out your unoccupied chairs, private rooms or entire salon per hour or day or week. Helping brick and water businesses with a new passive income. Also helping start ups to position themselves in a professional space (no home salons). This is a b2b model which will allow ratings and reviews for both parties.

Problem: For the host – filling salon spaces and passive income. For the customer – safe and professional environment to operate as a sole trader.

Customers: Domestic, international and local communities. Pretty much anyone in the beauty space.

How they would spend seed capital funding: Developing the app to be used.

Additional information: A super innovating idea. Which the model had proven to be extremely successful with Airbnb. This, however, is going commercial and taking it to a new level of flexibility and conveniences.

Knoggin Lessons Learned

Jemima Yarnold

“If I won the seed capital funding, I would spend it on developing a minimum viable product to trial the software with initial users and gain early adopting customers to further the development of the program.”

Description:

Knoggin is a software platform that allows users to easily upload, share and learn from construction project lessons. The system provides a database of lessons that users can search to find answers to their pressing issues. Knoggin is simple and quick to use, acknowledging the time constraints of construction professionals while still providing the benefit of knowledge sharing. Push notifications are used to share lessons between teams and organisations. A curated construction database pulls generic lessons from each user to provide everyone with the same ability to tap into experience. This reduces the asymmetry of experience among users, particularly those who have not been given the opportunity to learn on the job.

Problem:

There is a lack of learning in the construction industry. Lessons from one team are not transferred to the next, who then make the same mistake. For example, a new project manager might schedule in the standard 28 days to allow a concrete slab to cure. They find out later that the climate zone requires 30 days, and the concrete needs to be removed and started from scratch. This process is frustrating and costs time, money, and effort to rectify. Project managers and builders are time poor so do not frequently upload lessons to complicated systems (if a process is even available).

Customers:

Knoggin’s target market is the Australian construction industry, approximately 1.2m people. In particular, those companies who are repeating mistakes and don’t know why. They are not leveraging previous experience. They have high employee turnover and cannot effectively use people’s experience in the field – so revert to poor knowledge sharing practices or failing.

How they would spend seed capital funding:

If I won the seed capital funding, I would spend it on developing a minimum viable product to trial the software with initial users and gain early adopting customers to further the development of the program.

Watch Video

Feel The Beatz

Janhvi Sirohi

“Have you ever sat down to watch videos, only to realise you’ve actually spent more time searching than watching? That’s exactly what happens after I try to search for dance videos.”

Description: Chaos has given rise to vertical platforms in recent years. Thinking of watching a movie? Head to Netflix. Thinking of listening to a song? Head to spotify. Thinking of watching video game streams? Head to Twitch. Similarly, thinking of dancing and fitness? Head to Feel The Beatz. There’s a gap for a dedicated on-demand video platform that better supports dance-focused video creators and provides dance fans with a more streamlined discovery experience than catch-all user-generated content giants like YouTube. Feel The Beatz brings all dance/fitness content, dance choreographers and fitness instructors under one roof and allows them to:
1. Upload and browse dance/fitness content
2. Monetise
3. Showcase talent
4. Connect with a like-minded community
5. Make it to our top dancers’ leaderboard

Problem: Have you ever sat down to watch videos, only to realise you’ve actually spent more time searching than watching? That’s exactly what happens after I try to search for dance videos. The Internet is chaotic and content is scattered throughout the web. Think of the internet as a library, full of information but it’s just that all the books are on the floor. Users can easily get lost among irrelevant information. There is absolutely no discovery mechanism that makes it easier for users to discover niche interests. Why dance? Dance is more than just a sport. It’s a passion. It brings people together and allows the communications of thoughts and feelings irrespective of identity and culture. It also has a wide range of mental and physical benefits – strengthens muscles, improves mental ability, prevents dementia and so on. Best part? Anyone can do it.

Customers: Our target audience is mostly 16-40 year olds with an interest in dance, sports and fitness. Our users are also mostly based in the US, Australia and India. On the other hand, we also have advertisers that are wanting to advertise their dance classes or fitness apparel to a young audience as a target market.

How they would spend seed capital funding: We currently have an MVP website. Our next steps would be to invest in an app and marketing to continue the growth momentum.

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Business Plan

Cà phê espresso

Katrina Trinh

“The idea solves the lengthy time taken in the process of how Vietnamese coffee is traditionally made and removes a lot of the steps.”

Description:

Find and immerse yourself in Vietnam’s love affair with coffee all in one pod. There are two things that go naturally hand in hand with each other: Coffee pods and an espresso machine – We’re here to give you Vietnam’s famous condensed milk-based iced coffee in one shot. The Vietnamese have a strong coffee culture that is a part of their daily lives and brings people together to socialise. What sets Vietnamese coffee apart from other coffee is its butter and brandy roast which gives it a richness in the back palate and a strong seductive aroma. Why not make the resulting rich bitter and slightly nutty coffee more seamlessly? Vietnam’s famous condensed milk-based iced coffee, in pod form, can finally be accessible to the aisles of domestic retail stores and offer the diversity in the coffee market. There are times when tradition is worth going against, like using a coffee pod and machine over a phin, and the results will feel worth it – it only takes a few minutes. We, as Australian consumers with diverse backgrounds, exist beyond it in a place made up of our own recollection, senses and imagination – and yes that even means in our own coffee. Coffee is essential in our everyday lives and can be ordinarily found in the aisles of all the largest chain retailers such as Woolworths and Coles. Coffee products of all kinds have gained a fervent fan base. Ca phe espresso’s key message is our connection to Vietnamese culture and it is what will attract our customers. The pods denote something heartfelt and meaningful in its pureness of purpose: to be consumed proudly and transport you into a sensorial escape.

Problem: 

The idea solves the lengthy time taken in the process of how Vietnamese coffee is traditionally made and removes a lot of the steps. Vietnamese coffee grounds can be found pretty readily at Asian grocers here in Australia. Coffee is commonly brewed in individual portions using a French-style metal drip filter, known as phin, which sits on top of the cup. Coarsely ground arabica beans are tightly pressed inside the phin and preheated boiling hot water is poured and slowly filtered through. In terms of the proposed new coffee-making process, it reduces time in two ways. First, there is no need to use the French-styled metal filter called the phin. One less step, one less mess. There would be no need to use the metal filter, and no need to wash it afterwards. The grounded coffee will be developed and tested to achieve maximum richness and nuttiness. Second, all the ingredients are packaged into one pod which includes ground roasted arabica coffee and condensed milk. It removes the step of needing to add tablespoons full of condense milk from the tin can. Lactose-free condensed milk can also be offered for those who often struggle with lactose intolerance – a very common dietary issue amongst Australians that must be catered for. By also incorporating by sustainable materials such as creating sustainable pods, it promotes sustainability in practice and common household knowledge in Australia. Traditionally, Vietnamese coffee is sold widely across Australia and all other countries in plastic materials. This will help reduce plastic usage in everyday households.

Customers:
18+, adults of all ages, working professionals and coffee lovers

How they would spend seed capital funding:

– Sourcing of ground coffee through manufacturers
– Prototyping on sustainable coffee pods and packaging
– Recipe testing
– Batch production costs
– E-commerce: Online retail store development and go-to-market strategies before launch
– Marketing resourcing

Additional Information: To bring this idea to life, a four-phase implementation strategy will be followed.
1. Go-to-market – Website design, development and launch – Identify further consumer needs: global & local – Budgeting, product development, testing and production – Develop marketing and promotion assets & plan – Market offering review Price/Product/Promotion
2. Initiate Sales and Marketing Activity – Client prospect list prepared – Direct sales, pipeline management & website launch – Marketing execution – Develop client/ Coffee supplier relationships
3. Launch Review – Sales results – Contact management activity – Market offering review Price/Product/Promotion
4. Horizon 2 Business Planning – SWOT and market opportunities

Poster 1

Poster 2

Product Range

Business Pitch

Resource Allocation

Budget

KnowGaps

Dana Gacutan

“Practicing regular reflection on skill growth increases a person’s self awareness and provides a good motivation for personal development. This self evaluation app is scalable and can also be used for students of all ages in schools and in workplaces.”

Description: KnowGaps is an effective self evaluation tool which allows individuals to identify and track their own skills. Based on one’s own assessment, time and energy can be focused to develop and improve on particular skills. The users will be able to track their goals daily, weekly and monthly. Practicing regular reflection on skill growth increases a person’s self awareness and provides a good motivation for personal development. This self evaluation app is scalable and can also be used for students of all ages in schools and in workplaces.

Problem: How often does one self-reflect on the skills that are necessary to effectively work as part of a team or to get a job? It can be challenging and daunting for a student to transition into work. Not knowing what skills to improve on often leads to lack of preparation when applying for jobs. This can also result in lower chances of landing a new role. There is a significant amount of available information on upskilling apps and workshops for students. However, these can be overwhelming and will not address the underlying gaps if self evaluation is not undertaken as an important first step.

Customers: University Students – 18-24 year olds would benefit the most in developing self awareness on skills that they have and need to develop as they work towards their personal goals and career aspirations.

How they would spend seed capital funding: I would use the money to create a prototype for the app to make a seamless experience for users. Also it will be spent on marketing the app and idea.

Posters

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Yellow St Community Centre

Razz Wallace-Smith

“We would provide the entry level employment opportunities for people who live below the poverty line and in some of these unique situations in which they miss out on other opportunities. It will also provide a safe space for people to achieve their personal creative goals.”

Assistance request: Autism Translator required as backup support.

Description: Shop space at the front program space out the back Programs that will allow people to access their community whilst also improving self-esteem, personal relationships and lowering financial burden. Will include opportunities for youth to gain work experience through the retail side of the project. Opportunities for volunteers to help co-facilitate the programs, allowing them to engage and improve leadership skills. A place taking action to make sure everyone can give things a go.

Problem: Provides opportunities for people to find a way out of the poverty cycle by providing support and opportunity catered to their individual needs 774,000 Victorians live in poverty 197,600 are People with disability who live in poverty. Not everything is an easy fix. A single strategy won’t work for everyone so we work on a case by case basis. We would provide the entry level employment opportunities for people who live below the poverty line and in some of these unique situations in which they miss out on other opportunities. It will also provide a safe space for people to achieve their personal creative goals.

Customers: Is the community. the focus will be on youth and people from low socio-economic backgrounds including people with disabilities and other disadvantaged communities such as the homeless

How they would spend seed capital funding: I would use the seed funding to access some advisers. I would be able to set up a frame work and start running online activities and programs to start generating income.

Additional information: I am an artist myself with a diploma in film and animation and have spent around 5 years volunteering in environments with people in this field and have worked with a lot of organizations seeing and hearing of these issues and what support people wished for.

I have started selling my art here https://misfit-makers.myshopify.com/ Program Ideas for once we are able to open up a shop

• Art Therapy Classes – Groups of approximately 5-15 people for a 1-2-hour session. This program would be aimed at youth to develop positive coping strategies through the use of art, prompting them to stay away from negative or risk-taking activities. These will be supervised by a professional and facilitated by experienced support workers. The professional position is will also be offered to placement students to help with work experience.

• Youth access after school – This program is aimed to give youth a free space in which they can come to socialise with people with similar interests as well as be practical and productive, allowing them to complete homework tasks/projects. This will allow youth from low socio-economic backgrounds access to free materials that they would find hard to get at home. They will also be able to get help or creative criticism from staff/mentors which will improve their skills in the long term.

• Programs will be all-inclusive and aim to engage as many different people in the community as possible. Classes will be made up for different skill levels but also have some for all skill levels as well.

• Peer Run Groups – Allows youth to learn from youth and showcase their unique abilities in the arts. Each week a new participant can run the class (if the feel confident enough) and show how they do art. This allows participants to learn a whole range of skills and improve the ones that they already have through teaching.

• Peer Collaboration Class – This program would involve participants collaborating together on a singular art piece in a group setting. Group sizes would be determined by the size of the class but would create pieces potentially with many artistic elements to it. They would have a deadline that it would be finished by. This would promote social inclusion, improve self-esteem and encourage friendship making.

• The solution project – a program taking on challenges and making things more inclusive and accessible – for example I want to paint again like I used to but my hands are to shaky. This group of people would spend time working on solutions such as styles of art this person can do all the way to building technology based on things like the spoons for people with Parkinsons but modified in to a paint brush – people would build there physical an mental skills and have career direction.

Vision

Divergent Connections (DC)

Fel Andronicou

“As a young autistic person I was disappointed to discover there are no support groups locally where I could meet other neurodiverse peers and practice socializing in a safe and supported space. To be able to access a pre-existing group I had to travel across Melbourne on public transport or ask one of my extremely busy parents (who work full time jobs each) to drive me which both were unfeasible and inaccessible Divergent Connections will fill this significant gap in our local community by providing peer support that is close to participants and accessible.”

Description:

Divergent Connections is a safe community space to facilitate accessible, inclusive, and diverse peer supported conversations to assist neurodiverse young people who may or may not be suffering from social isolation, loneliness, mental health and more… This is done in a casual environment of either a youth centre or community house with two facilitators who engage participants in various activities of their choosing/interest which will help to develop social skills, friendships and facilitate growth for their individual goals. Participants will be charged through either government funded support (if they have access to it) or at an affordable price that takes into consideration financial difficulties. I have obtained grant funding from my local council to begin with a pilot version of divergent connections with auspicing support from the Disability Resource Centre and mentoring from Aleksei Bondarenko-Edwards. I plan to measure the success of the pilot through either/or both participant and support networks of the individuals feedback surveys as well as number of sign ups and social media presence.

Problem: 

As a young autistic person I was disappointed to discover there are no support groups locally where I could meet other neurodiverse peers and practice socializing in a safe and supported space. To be able to access a pre-existing group I had to travel across Melbourne on public transport or ask one of my extremely busy parents (who work full time jobs each) to drive me which both were unfeasible and inaccessible Divergent Connections will fill this significant gap in our local community by providing peer support that is close to participants and accessible.

Customers: 

Neurodiverse young adults aged 20-35.

How they would spend seed capital funding:

I would spend the seed funding on: (all prices are approximates) Unit description Unit costs Unit # Weekly total unit cost 24-week total costs Room hire 033.1 2 66.2 1,588.8 Facilitator 60 2 120 2,880 Mentor/ Co facilitator 80 2 160 3,840 Insurance 600 1 NA 600 Website and marketing 3300 1 NA 3,300 Workshop costs 30 1 30 720 Policy and procedure and accountant 100 20 NA 2,000 Total cost 14,928

Additional information:

– Peer support has been proven to be successful as it’s used in hospitals, youth centres and disability organisations – I am a volunteer with headspace Bentleigh, and I have been trained in peer support.

– I have access to auspicing from the Disability Resource Centre, grant funding and marketing from my local council and marketing from Amaze.

– I am resilient and I have access to the necessary supports for my health and wellbeing to ensure the success of my endeavours.

– I completed an internship at the Disability Resource centre that taught me the skills of stakeholder consultation, grant writing, strategic planning, youth engagement consulting and survey development and analysis.

– I have a public blog that will be linked to the business and used for marketing: https://www.facebook.com/x.divergent.fel.x

Strategic Plan

Vision

Athena

Annabel Phelan

“Athenas are personal assistants for the home. Athenas are able to assist users with anything from weekly school pickups, to booking specialist appointments, to picking up a pair of shoes for a last minute event.”

Description: Athena is the next generation of wellbeing and female empowerment. Through our tech platform, we match our ‘Athenas’ to the professional women that require support with their home, life and family. Athenas are personal assistants for the home. Athenas are able to assist users with anything from weekly school pickups, to booking specialist appointments, to picking up a pair of shoes for a last minute event.

How does it work?
1. Recruit Athena engages casual workers called ‘Athenas’ including university students, personal assistants, looking for flexible employment.
2. Train Athenas undergo practical and empathy-based training to leverage their existing skills to provide deeply personal assistance.
3. Match Athenas are carefully matched to users depending on location and availability. All Athenas are vetted and trained by us – we take away the pain of women having to search for assistance themselves. Users are empowered with resources that help them understand how to engage with and get value out of their Athena. Athenas provide weekly support to users.
4. Athena Community/Marketplace Users can access the Athena Community when they have ad-hoc requests that arise outside of their Athena’s hours.


Problem: Women in Australia shoulder the burden of an unfair distribution of unpaid domestic labour. The time spend in unpaid care work is negatively affecting women’s to thrive in fully paid employment which is having a catastrophic effect on the female talent pipeline. There are currently no readily accessible or centralised mechanisms to manage the demands of being a modern woman – Athena directly solves this.

What is our goal? To help women to rise to the highest levels of business and governance. To help organisations foster their female talents and directly address the barriers their female employees face when progressing in their careers. To annihilate the shame experienced by women when deciding to outsource domestic work and childcare.

Customers: The initial target market is not actually the women (users) themselves – it is their employers who will offer Athena as an employee benefit. At first, we will look to companies in the ASX200. These companies have become increasingly desperate to retain their female talent, which has been exacerbated by the mass exodus of women from the workforce as a result of Covid-19. This is notable through the introduction of increased leave entitlements and flexible working arrangements. We know that this is not enough. To truly ensure that women can be their best at work and lives, they require tangible support with the management of their households and families. Another driver of this target market is that companies currently face a chronic underutilisation of existing employee benefits. This is often because they fail to meet the actual needs of employees (particularly women) and that the offering of numerous employee benefits does not always result in an increase in employee wellbeing and job satisfaction.

How they would spend seed capital funding: Due to our low overheads, my Co-Founder (Rory Olivia McGahan, 24) and I already have our MVP. We wanted to test our assumptions so in August we started a small business (Athena & Co – Life Logistics) where we personally do the Athena-style work for women on an individual basis. In this early iteration we are not yet able to work with corporate clients. We have 15 clients at present. In order to launch our true Athena concept we require software and website upgrades to enable us to effectively pilot Athena in a company environment. Currently, we manually process client requests, client communications and invoices. If we won the funding it would be used to build a workflow with embedded automations, allowing our process to be more efficient internally and frictionless for clients. By creating these efficiencies, Rory and I will be able to dedicate more time to concept development and client acquisition.

Additional information: Yes! You can find out more about us at www.athenaco.co.au and @athenaco_au on Instagram.

Business Plan

Nestwell

Holly McManus

“Nestwell is a two-sided platform that connects the abundant supply of short-term accommodation with the urgent demands of those needing immediate housing.”

Description: Nestwell uses circular and sharing economy principles to harness under-utilised accommodation supply and making it available where it is in urgent demand. Think of it as the OzHarvest for emergency accommodation. Nestwell applies this by tapping into extant accommodation supply (designed for tourists and travellers) that can easily repurposed and pivoted to sectors such as disaster response, insurance and social services, working alongside service providers that assist clients with urgent housing needs. Nestwell is a two-sided platform that connects the abundant supply of short-term accommodation with the urgent demands of those needing immediate housing.

Problem: Nestwell solves a two-sided problem. The first is the saturation of short-term rental accommodation resulting from Airbnb doubling its listings year on year since it entered the Australian market in 2013. With the huge oversupply of fully furnished properties intended for travellers, many Airbnb hosts are now desperate to pivot to a different source of demand due to the bottom falling out of the tourism market. The precarity of catering only to travellers has been demonstrated by the effects of the bushfires of 2019 and 2020, followed by Covid-19. The second side of this problem are the 100,000 requests for short-term emergency accommodation that go unmet each year, and the organisations tasked with helping them that do not have a ready source of supply and a means to tap into it, leading to one out of every two people being turned away by specialist homelessness services. So Nestwell connects these two systems of supply and demand, which conventionally have nothing to do with each other, but are now working together to benefit both.

Customers: Meet Rachel, a homeowner. As a single mother whose children have all moved out, Rachel decided to list her granny flat on Airbnb, not only for a secondary income but also because she’s lonely and would appreciate the company. However, Rachel finds that Airbnb does not satisfy her needs. She receives low booking rates and continues to find living alone incredibly isolating. Let’s pause this story for a moment and meet Susan. Susan is a 53-year-old woman who has lived in her home for over a decade. After divorcing from her partner, Susan was left with little super, and was only eligible for JobSeeker. Her minimal savings means she can no longer afford rising rent. Not wanting to burden loved ones, Susan is at a loss as to what to do. She’s never been in this position before and doesn’t know where to go. Susan is who we at Nestwell refer to as a ‘Just-a-Roof’ woman whose needs are simply, just a roof. Rachel represents the target market of sharing economy enthusiasts, who may be an Airbnb host, homestay host, or simply be willing to rent out a spare room because they personally know and empathise with ‘Just-a-Roof’ women. Susan represents the fastest growing group of homeless in Australia: women over 55 who have never experienced homelessness before nor have they presented to crisis services before. The overworked and under-resourced service providers that Susan approach must triage and give priority to clients with higher, complex needs. They gratefully refer their low risk, low needs clients to Nestwell to lighten their load and help them squeeze more value from scarce resources, enabling them to assist a greater number of people through more efficiency.

How they would spend seed capital funding: At the centre of this project is creating a system that aggregates different sources of accommodation supply and streamlines them for easy access for hosts, service providers and clients. To allow us to move away from using Airbnb for bookings, we need to create an app that functions in a similar way. Instead of holiday properties, it will show Nestwell-registered hosts and bookings will start at 6 weeks long. With this grant we would be able to co-design and launch a Minimum Viable Product to test with and generate increased interest from hosts due to its legitimacy and support from service providers across NSW. Not only do we create a system that serves those who are excluded by the housing sector but we know this system will also alleviate the pressure on service providers who work tirelessly and selflessly in this industry. Nestwell is an intervention, not a solution. The need for our platform is not going to go away.

Additional information: Caity, Ally, Tom, and I know what we’re talking about when it comes to innovation! We are just about to graduate from our Bachelor of Creative Intelligence and Innovation at the University of Technology Sydney where we have been trained in process-based methods and transdisciplinary principles to produce unique and innovative solutions. Yes, we began this project as a university subject 8 months ago but it has come to mean so much more to us than that. We focused on the problem for over 2 months before ideating an intervention. We’ve been able to reach this point with minimal resources, but this is where the need for an app comes in.

Business Plan

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Escollate

Elaine Kwong

“I am a clinical hospital pharmacist who has worked in Digital Health. In my 6 years of experience in healthcare at over 5 Australian hospitals, our healthcare system consistently lacks feedback from their staff. My deep connections within the healthcare industry with executive staff, healthcare policymakers and frontline workers allow me to understand the gaps in communication…”

Description:

Aussie’s first health tech to engage staff, understand their problems and collate ideas together We believe everyone has the power to innovate. The best ideas and solutions often come from those who are closest to the problem. We empower healthcare organisations to connect with their most invaluable asset – an engaged workforce. We are building a safe healthcare community that empowers people to freely share ideas and overcome bureaucracy. I believe in the power and wisdom of the community and that people should play active roles in shaping their own work environment. Staff submit and upvote problems and ideas on a communal platform to inspire management and prioritise issues to direct resources effectively. Staff passionate about an idea, solution or subject of interest can form working groups and escalate proposals directly to relevant decision-makers. I believe that the culture of feedback in healthcare needs to change, allowing staff to feel protected when speaking up and escalating problems. Therefore there is an option for users to submit problems and ideas anonymously. In full transparency, the platform allows staff to see a roadmap of each approved solution and reasons why some proposals were unsuccessful. Escollate enables more instantaneous feedback and greater adaptability in uncertain times. It allows health organisations to find solutions to problems with greater reach and deeper understanding. Analytics tools can generate data pre- and post-implementation to assess the impact for each solution Together, we can create an inclusive workplace culture where everyone can contribute.

Problem:

During this pandemic, Australian hospitals must frequently and rapidly implement system-wide changes, especially during this pandemic. Hospitals are vulnerable to poorly-informed decisions and missed opportunities. Delayed feedback and poor communication between clinical staff and policymakers lead to higher patient morbidity and mortality, hospital costs and declining staff retention. Most recently working amidst the pandemic, I noticed many problems were anticipated by staff but were not promptly escalated. An example is the COVID outbreaks within healthcare settings (e.g. between hospital wards and within ED) which contributed to Melbourne’s most recent lockdown. Deficits in contact precautions workflows were clearly identified by many healthcare workers and were warning signs. However, frontline staff felt incapable of solving the problem as individuals and were daunted by speaking up publicly to challenge the status quo. Many ideas and frustrations from my peers remained unheard due to fear of scrutinisation. Countless precedents have reinforced this culture. For example, Dr Yumiko Kadota, a previous surgeon-in-training, spoke up about the culture of the system at the cost of her dream job for which she had already invested many years. These frustrations manifested at its end-stage by the mass exodus of employees since the start of this year. This induced a vicious cycle of costly workforce inefficiencies. New staff needed to be recruited, inducted and trained whilst remaining staff carried an even heavier workload and stress. Statistics show that there is a rising staff turnover rate each year, exponentially increased during this pandemic, as high as 30% for nurses alone. According to global and local institutions like Seek, IBIS World and Australian Industry and Skills Committee, healthcare is one of Australia’s biggest employers. Published research shows that poor communication and feeling unheard are common reasons for the costly departure of frontline staff. This is particularly damaging to our currently overloaded health system. It is time for our healthcare to live out their people and culture-first values.

Customers: 

Any health organisations with more than 50 staff members.

How they would spend seed capital funding:

If we receive $7,500, we will invest our funding in: – $3000 on developing a robust backend cyber security system. Security is our top priority to protect our customers’ data. – $2500 on developing maintenance and support systems for our customers. – $2000 on other business costs, such as web hosting costs If we receive $30,000, we will invest the additional funding in: – 20% Targeted customer acquisition – 30% Further establish structured co-design and beta testing partnerships with other healthcare organisations – 20% Developing educational and training material to equip users better use the system (e.g. how to write budget proposals) – 30% other potential costs

Additional information:

MVP launched with testing partner Alfred Health (300 people department) in July 2021. Developing our beta prototype at the moment. I am a clinical hospital pharmacist who has worked in Digital Health. In my 6 years of experience in healthcare at over 5 Australian hospitals, our healthcare system consistently lacks feedback from their staff. There is an unprecedented volume of staff turnover in this time of instability. My deep connections within the healthcare industry with executive staff, healthcare policymakers and frontline workers allow me to understand the gaps in communication within large organisations firsthand.

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Staples of Change

Eleanor Hewitt

“Staples of Change is a social enterprise that creates
sustainable school resources with each purchase
earning Impact Dollars that empower students to
connect with and support global education projects.”

Description: 

By providing schools with an ethical choice of school resources that have a real impact, we change the lives of students in Australia and throughout the globe. We create a more compassionate, just, and equal world. We do this through: – Sustainable School Resources: School resources are created sustainably and ethically to protect the planet. – The ‘Choose Your Own Impact’ Model: Schools are reimbursed part of what they paid in Impact Dollars to support global education projects. How it works: 1. Schools purchase Staples of Change products and are reimbursed 25% of the total cost in School Impact Dollars. 2. The school decides how to distribute the Impact Dollars amongst the students. 3. The kids/family/class/school goes onto the Staples of Change website and selects what project they want to support with their School Impact Dollars. 4. The Schools Impact Dollars contribute to bringing that project to life. – Empowers Young Change Makers: Schools that purchase Staples of Change Products are given an Impact Kit to help embed social justice into the school and to empower their students.

Problem: 

First and foremost we want to solve the lack of access to global quality education. 258 million school-aged children and youth are not enrolled in formal education. 

Education is a staple: 

– Education funds futures: providing a young person with one extra year of education beyond the average, will boost their future wages by 20% over their lifetime. 

– It breaks the poverty cycle: If all women had primary education, there would be 1.7 million fewer malnourished children and 50% decrease in child mortality. 

– Grows Economies: Over 40 years, equitable access to quality education can help a country raise its gross domestic product per capita by 23 percent. 

– Fights Climate Change: For every additional year of schooling a girl receives, her country’s resilience to climate disasters can be expected to improve by an average of 3.2 points. Furthermore, Staples of Change seeks to contribute to solving the environmental degredation crisis by providing resources that do not cause harm to the planet. Lastly, Staples of Change will connect young people to global causes and shape them to be young change makers to reduce global inequality and create a better and more equal world.

Customers: 

Schools will be our primary target audience as we want to be able to influence young minds. We also see the benefit in having such a captive audience that is has a strong community. Lastly, we know the power that kids have to change the minds of their peers, families, and beyond, we want to harness this. There are 9 542 registered schools in Australia with 4,006,974 enrolled students. Averaging 5 books per student, our total product market size for our launch product alone could be 20 million!! 

Our Pitch to schools to buy Staples of Change products: 

– Make your school stand out: Australian studies show that a key consideration for parents when comparing schools is value alignment. Focussing not only on academic results but rather schools that support the development of a Well-Rounded Person. 

– Made in Australia: We offer high-quality products that are made with young people in mind by local manufacturers in Australia. 

– Sustainable: Our Products are made sustainably so you are helping the planet. 

– Benefits students: Staples supports your students development and growth as young global citizens, empowering them to be changemakers. 

– Impact: And of course, purchasing Staples products supports education projects around the globe.

How they would spend seed capital funding: 

To fund the Launch Product: To launch the Staples of Change collection we will release a range of workbooks. The collection will include appropriately lined writing books for Prep – Yr 6, as well as lined graph books. These products will be made from 100% post-consumer recycled paper and card, will be Forest Stewardship Council approved, printed using vegetable-based inks, and with green electricity. Each of the front covers is designed to assist students in reflecting on important themes such as equality, mental health, Indigenous Rights, peace, community, diversity, and so on. And the best part, they are meant to be coloured in!

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Three Hearts Holistic Health

Amy Fradd

“The idea behind Three Hearts Holistic Health is to create an environment where women feel safe and comfortable to exercise, a place for them to thrive and achieve their goals.”

Description: The mission of Three Hearts Holistic Health is to provide a safe and supportive environment for individuals who identify as female to improve their physical, social and mental wellbeing, in an aesthetically pleasing fitness centre. Three Hearts Holistic Health is aiming to reshape the view modern society has on fitness. Three Hearts Holistic Health offers a safe environment to empower women’s wellbeing. The aim is to work towards wellness, achieving physical fitness through a combination of mental and physical avenues. We welcome any individuals who identify as female to join our establishment in a venture to become the best version of themselves. Three Hearts Holistic Health is LGBTQIA+ friendly venue. Our values including empowering females to feel their best and move their bodies in ways that they enjoy. We want to create a safe space to focus on themselves and to have time to improve their physical, mental and social wellbeing with the help of the Three Hearts Holistic team. The three pillars of the company are the three S’s. • Safety • Support • Simplicity We want our members to feel safe. We want to create a supportive community and help achieve the members goals. We want to make health simple for everyone to understand and enjoy. We want to make it easy, fun and accessible.

Problem: The idea behind Three Hearts Holistic Health is to create an environment where women feel safe and comfortable to exercise, a place for them to thrive and achieve their goals. There are several barriers to why women are unable to sufficiently participate in physical activity. 

Some of the reasons include:
• Lack of time & motivation
• Parenting demands
• Lack of energy
• Health conditions
• Gender stereotyping My aim to help women who struggle with these barriers. Many women juggle household duties, work and caring for offspring but they don’t find time for themselves. Three Hearts would accompany this with offering
• A safe children’s corner with toys to keep their children entertained! Team members will happily be monitoring during staffed hours so mums can have a bit of deserved ‘me time.’
• Offer 30-minute classes
• Offer 20–30-minute personal training sessions
• Offer workout plans that only take 30 minutes. 

Three Hearts would hold classes that cater towards women and the female body as women enjoy group fitness that uses the body and mind simultaneously. Lack of motivation is something that can happen to all of us. Three Hearts friendly environment will help improve morale! At Three Hearts as we take a holistic approach, we would consider the internal motivation. We would ask our clients to focus on strength, agility and endurance instead of their appearance. To try and change their views on societal standards of beauty, we want to try and shift the prime motivator for ‘looking better or looking skinny’ and instead aim for increasing strength and building stamina. We would also make sure our clients are actually enjoying the exercises they are doing! If a client was not enjoying a certain movement, we would offer another option for them to try and perhaps like it more! 

At Three Hearts, we want to support our members to focus on consistency and not results! By changing their mindset, we hope we can motivate them! Women tend to say they don’t feel motivated without someone to keep them accountable, at Three Hearts we would! Three Hearts Holistic Health is a female & LGBTQIA+ only gym, there would be less ‘gymtimidation’ as women often feel embarrassed and awkward at co-ed gyms. A lot of women feel intimidated to set foot in the free weight section as they are worried that people will judge them as they may be inexperienced and the whole situation can make them feel self-conscious and deterred. 

Researches argued that experiences like this are contributing to a gender gap in physical activity levels. Globally, women are less likely than men to get enough exercise. According to data from the Centre’s for Disease Control, 57% of men aged 18 and over meet the recommended aerobic levels compared to the 49% of women. The gap widens for further marginalized group, in a recent study, young black women were the least likely group to report any physical activity and given the discriminatory policies trans and non-binary people face in gym environment, their participation rates are even lower. A major factor is that active spaces such as gyms are plagued with gender specific deterrents. Chrissy King, a 33-year-old powerlifting coach in Milwaukee stated “I have often been the only woman working out in rooms of 15 to 20 men and the conversations in those rooms can be very uncomfortable, involving a lot of misogynistic, homophobic language.” Ph.D. Stephanie Coen, an assistant professor at the University of Nottingham in the UK reinforces this imaginary social norm in gyms by stating in her study, “Some women felt less legitimate in this space and didn’t want to get in the way of other users who they perceived to have more expertise,” Coen says. “It was striking how many women talked about shrinking or minimizing their consumption of time and space in the gym.” At Three Hearts the concept is to create an environment where women feel comfortable and to preserve this atmosphere, males would not be permitted to join or exercise within the club. As Laura Bates, founder of the Everyday Sexism Project, wrote in a 2016 article in The Guardian, the need for all-women workout spaces doesn’t come from privilege but necessity. “It is a direct result of the male harassment, sexism and sexual violence that has driven a quarter of women to give up exercising outside altogether and countless others to abandon the gym in frustration,” she wrote. We would be a smaller, more intimate and private space that would help achieve our clients’ goals in a personal non-judgement space. Most importantly, it would be a great opportunity to network. Three Hearts Fitness would be a great platform to meet like-minded women!

Customers: The idea behind Three Hearts Holistic Health is to create an environment where women feel safe and comfortable to exercise, a place for them to thrive and achieve their goals. There are several barriers to why women are unable to sufficiently participate in physical activity. 

Some of the reasons include:
• Lack of time & motivation
• Parenting demands
• Lack of energy
• Health conditions
• Gender stereotyping My aim to help women who struggle with these barriers. 

Many women juggle household duties, work and caring for offspring but they don’t find time for themselves. Three Hearts would accompany this by offering:
• A safe children’s corner with toys to keep their children entertained! Team members will happily be monitoring during staffed hours so mums can have a bit of deserved ‘me time.’
• Offering 30-minute classes for a quicker more accessible workout.
• Offering 20–30-minute personal training sessions
• Offering workout plans that only take 30 minutes. 

Three Hearts would hold classes that cater towards women and the female body as women enjoy group fitness that uses the body and mind simultaneously. Lack of motivation is something that can happen to all of us. Three Hearts friendly environment will help improve morale! As we take a holistic approach, we would consider the internal motivation. We would ask our clients to focus on strength, agility and endurance instead of their appearance. To try and change their views on societal standards of beauty, we want to try and shift the prime motivator for ‘looking better or looking skinny’ and instead aim for increasing strength and building stamina. We would also make sure our clients are actually enjoying the exercises they are doing! If a client was not enjoying a certain movement, we would offer another option for them to try and perhaps like it more! 

At Three Hearts, we want to support our members to focus on consistency ad not results! By changing their mindset, we hope we can motivate them! Women tend to say they don’t feel motivated without someone to keep them accountable, at Three Hearts we would! Three Hearts Holistic Health is a female & LGBTQIA+ only gym, there would be less ‘gymtimidation’ as women often feel embarrassed and awkward at co-ed gyms. A lot of women feel intimidated to set foot in the free weight section as they are worried that people will judge them as they may be inexperienced and the whole situation can make them feel self-conscious and deterred. Researches argued that experiences like this are contributing to a gender gap in physical activity levels. Globally, women are less likely than men to get enough exercise. 

According to data from the Centre’s for Disease Control, 57% of men aged 18 and over meet the recommended aerobic levels compared to the 49% of women. The gap widens for further marginalised group, in a recent study, young black women were the least likely group to report any physical activity and given the discriminatory policies trans and non-binary people face in gym environment, their participation rates are even lower. A major factor is that active spaces such as gyms are plagued with gender specific deterrents. 

Chrissy King, a 33-year-old powerlifting coach in Milwaukee stated “I have often been the only woman working out in rooms of 15 to 20 men and the conversations in those rooms can be very uncomfortable, involving a lot of misogynistic, homophobic language.” 

Ph.D. Stephanie Coen, an assistant professor at the University of Nottingham in the UK reinforces this imaginary social norm in gyms by stating in her study, “Some women felt less legitimate in this space and didn’t want to get in the way of other users who they perceived to have more expertise,” Coen says. “It was striking how many women talked about shrinking or minimising their consumption of time and space in the gym.” 

At Three Hearts the concept is to create an environment where women feel comfortable and to preserve this atmosphere, males would not be permitted to join or exercise within the club. As Laura Bates, founder of the Everyday Sexism Project, wrote in a 2016 article in The Guardian, the need for all-women workout spaces doesn’t come from privilege but necessity. “It is a direct result of the male harassment, sexism and sexual violence that has driven a quarter of women to give up exercising outside altogether and countless others to abandon the gym in frustration,” she wrote. 

We would be a smaller, more intimate and private space that would help achieve our clients’ goals in a personal non-judgement space. Most importantly, it would be a great opportunity to network. Three Hearts Fitness would be a great platform to meet like-minded women!

How they would spend seed capital funding: If Three Hearts was given this spectacular opportunity, I would hire out an establishment and start to furnish my dream. The interior and exterior of Three Hearts Holistic Health is essential to the brand.

Three Hearts Holistic Health would be a magnificently visually appealing gym. Our concept for Three Hearts Holistic Health is to embody a feminine spirit through our sophisticated interior and exterior with a celebration of pastels.

The vast difference between Three Hearts Holistic Health and the major competitor companies would be the design aspect. Fernwood, Curves and Contours are chains, they follow traditional gyms with bland walls and stuffy sweaty rooms. A discouraging factor that deters women from working out can be the actual design of most gym and the social attitudes they reinforce. “If you close your eyes and think of the gym, the imagery that often comes to mind is vividly gendered,” says Stephanie Coen, Ph.D., an assistant professor at the University of Nottingham in the United Kingdom. The picture of chain gyms that normally comes to mind is weight racks being dominated by sweaty dudes while women are corralled around the cardio areas. In her study, Coen quizzed participants in what they thought gyms could do to change the gender-based barriers. Coen concluded her evidence and stated “A few of my participants actually recommended playing around with the layout of gyms,” she says. “For example, there can be these stereotypical situations where the weight room is sort of a cave, or the squat racks are in a dark, dank corner—that can be uninviting for a lot of people.” 

Three Hearts Holistic Health would be a magnificently visually appealing gym. The colour pink has traditionally been indicated of a certain stratum of feminine experience, it has been stereotyped as a ‘girlie’ colour as it is seen to represent love, caring, nurturing and gentleness, all traits typically associated with women. Three Hearts Holistic Health would create an aesthetically pleasing atmosphere by designing the establishment in hues of pink. By creating this deliciously photographic gym, we want to entice clients to feel confident and excited to work out in a beautiful environment.


Additional information: Hi! My name is Amy. I live in Western Sydney. I am 23 years old. I am currently doing an online course for personal training while working a full time job. I love health, fitness & copious amounts of coffee. I hate hip thrusts & prefer upper body workouts. I have a fear of birds. More importantly, I am excited & a bit nervous to share my vision xx

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Enterprising Soft Skills

Cindy Um

“I believe that there is an opportunity that exists for schools to facilitate a more holistic learning experience and help their students develop those soft skills through supplying extra-curricular activities.”

Description: It’s education that’s supposed to take us in the future, if you think about it children starting preschool this year will be retiring in 2080. Now something that covid has taught us is that nobody has a clue what’s going to happen within even the next 5 years, yet we – as a community – are meant to be educating them for that. For years education has been an industry primed for growth and digital disruption, facing mounting pressures to respond to concerns around accountability, changing workforce expectations, and a need for innovative business models. Some of the sentiments we often hear from young people are that; “I don’t feel prepared for the workforce;” “they’re not teaching us the IT skills that are necessary;” and “I don’t feel confident communicating to a room full of adults.” I believe that there is an opportunity that exists for schools to facilitate a more holistic learning experience and help their students develop those soft skills through supplying extra-curricular activities. Over the past 3 years I’ve been teaching at local schools as well as interning at Microsoft in the Education Sector – learning more about the system, and understanding the pain points and challenges from our principals, teachers and IT managers. Using technology I’ve created an extra curricular management dashboard drawing from these experiences.

Problem: This solution was primarily inspired by my experiences as a teacher and the tools/ information I would’ve liked to have coming into the classroom.

Summary:
•Simple dashboard to provide 365 view of students, activities and educators. Gives schools visibility and much easier to manager when compared to existing process of multiple static excel sheets across multiple stakeholders.
•Reducing costs through optimising school admin and operations. This is familiar to any business, but is especially relevant for the education sector, where processes tend to lag behind the private sector. My solution incorporates AI image recognition and detection models to automate forms processing, whilst adding in an automation layer to streamline school approvals processes for medical consent, parent communications and incursions and excursions.
•Unified source of data for maximum efficiency and easy connectivity to existing investments (on-prem, legacy and existing databases)
•Collaborate and share information with colleagues in Teams channels and embed apps for data collection, process management, and content collaboration—including with integrated in-line approvals powered by Power Automate.

Customers:
Primary Decision Makers: School Leaders & IT Department Managers (ITDMs)
Users: External Facilitators, Teachers
Other Stakeholders: Students and Parents

How they would spend seed capital funding: I’d like to work in partnership with friendly schools and my network of developers to beta test and further build out a basic MVP with the correct IT governance and security requirements; particularly for any data handling. My background is in Commerce/Advanced Computing so I have a good understanding of the technical/ business side – however particularly for schools I see investigating IT governance to be an important sticking point which I have no experience with.

Additional information: Linkedin: https://www.linkedin.com/in/cindyum

Poster

With You

Teresa Li

“As a young person myself that has had a personal experience of abuse from parents and gone through the social housing system, I have an indepth knowledge of what it is like and what needs to change for us to see a change in the normality of abuse towards children.”

Description: A charitable organisation that focuses on informing young people of their rights and healthy relationships that should be made between parents and children. Equally, we aim to inform parents of their obligations as parents as well as they can help maintain a healthy and loving relationship with their children. Our charity organisation has a particular focus on POC communities as abuse is often more likely to occur in immigrant houses where parenting culture often differs in terms of standard. We’d like to start by making workshops where we to primary and highschools across Australia where we educate young people of healthy parenting and wellbeing as well as resources they can access if they need help and expectations they should have for the relationships between their parents. We also believe the troubling commanilty of abuse against children from parents is not assisted with the lack of mental health support that POC often lack. We aim to normalise these issues and ensure there is a strong community of young people and support workers that can be there for them in their times of need. We also aim to assist young people in getting out of abusive family households where they are in danger and the options they have in doing so. Our aim is to provide young people their independence so their reliance is not on family that may be deemed to be abusive to themselves. In cases where informing police or government authorities would prove to not be helpful to the young person (which is the case in many cases due to the difficulty in removing a child from a parent’s authority), we aim to inform the young person of the journey they can take from the age of 18 where they legally obtain independence and a parent no longer has any authority on any of their actions. It is the easiest for the young person as a parent has no legal bearing or governance over their child as well as the actions they take.

Problem: The 2016 PSS estimates that about 1 in 6 women (16% or 1.5 million) and 1 in 9 men (11% or 992,000) experienced physical and/or sexual abuse before the age of 15. Parents were the most common perpetrators of physical abuse before this age. Often more than not, family violence is an underlooked aspect of violence that doesn’t focus on abuse from parents to children. Parents can often abuse their children simply due to the child’s vulnerability and reliance on them as a parent. A child cannot be expected to recognise signs of abuse from their own parent, nevermind report it. It is often the easiest to hide because it all happens in the family home. Abuse that isn’t also just physical is often disregarded and not prioritised in policing eyes as it is often the aim for the police to maintain family relations regardless of the depth of psychological abuse that a parent has caused their child. When a child is not in immediate physical harm, their abuse is often trivalised. Considering a child’s inability to report their own abuse, there is room for concern that the amount of children that are abused is higher than percieved and with the bystander effect often seen in situations of abuse, awareness and understanding of the issue is the best and most clear way to start rectifying the issue.

Customers: Young people (12-24) and parents of young people

How they would spend seed capital funding: Building a community of young people that have experienced or are currently experiencing abuse from parenting, marketing resources that can be helpful towards those in need, going to schools to create workshops where healthy parenting and wellbeing is taught to young people in school so they can access it where necessary and focus on raising awareness of the issue to ensure the endemic of parent to child abuse minimises.

Additional information: As a young person myself that has had a personal experience of abuse from parents and gone through the social housing system, I have an indepth knowledge of what it is like and what needs to change for us to see a change in the normality of abuse towards children.

Bitter Industries.

Millie Subritzky-Wright

“Our goal is to create an affordable studio and gallery environment for all types of artists.”

Description: A collection of studio spaces of varying sizes and capabilities in an inner city suburb of Sydney. Initially our creative space is made up of just our own individual businesses, as we currently need space to expand them. However we see this as an opportunity to give value to our community by creating, a safe space for the LGBTQI+, Sex Worker & POC and their chosen artistic pursuits. We have secured a property in Leichhardt, this warehouse space will easily accommodate the needs of up to 8 selected artists. 

Our goal is to create an affordable studio and gallery environment for all types of artists. We will supply equipment: a sewing machine overlocker and embroidery machine a photographic studio, including equipment set-up film development materials and equipment digital and film cameras. 

We will run affordable or free where possible workshops for young artists, covering: how to turn their art into wearable art (ie: tshirts) how to upcycle clothes how to professionally model and photograph them for sale how to successfully run and sell clothes on Depop how to take professional photos and run a photography business how to develop 35mm film, scan and colour grade it how to create zines Three months after opening we will have a gallery exhibition to celebrate our in-house artists and creatives. In February 2020, we tested the market with this idea with our collaborative event, Love Wonderland, Olivia Platt as the photographer, Millie Subritzky-Wright as the set designer and assistant, and Jasmine Allen as the stylist. We created a week long Valentine Day’s celebration and thematically decorated a temporary studio space in the heart of Newtown. We offered film and polaroid packages in styled photo shoot sets. During this event we invited local artists to create a piece with a Valentines theme to display in a gallery space we set aside. We believed it was important to share our space with budding artists who might not usually have the opportunity to display their work in a gallery. It was such a successful week and being our first event of this type, we learnt a lot in terms of budgeting, advertising and the overall experience of running a small business. Building on this success we are passionate to take our project to a more permanent environment to continue to support artists, just like us. Over the past year or 2, since beginning our respective businesses; Bitter Industries which will be the name of the space, Bitter Threadz and G2G Store, both online vintage and upcycled clothing brands and Lils Visual, a film photographer. We have invested in the essential materials for running our creative collective studio. This has included structural and themed props and materials to create more, a digital camera (and plenty of film cameras) and a LED lighting set up. Though Love Wonderland was the beginning, we believe we have evolved to encompass and incorporate more than just photography and styling in what we do. With this permanent space that we have, it will allow us to engage more with fellow creatives and provide an affordable space for our communities. 

We aim to hold to fundraising events for Sex Workers. Currently Olivia gives a free photoshoot away to one Sex Worker every month, and she is creating a calendar to sell and raise funds for workers in need. Initially we will begin with just 3 stakeholders splitting the rent, however we aim to involve and provide opportunities for more creatives to come onboard and use the space on a part-time or full-time basis to get the space. This will make the opportunity to rent and use an artistic space over a short period of time accessible and affordable. In short, our space will provide creatives with an affordable space, that they only have to commit to a short term contract, and support on how to bring their creative projects to market. We also plan to reach out to organisations like the Australian GLBTIQ Multicultural Council which support LGBTQI+ & POC communities to offer our time and work together in support of their communities by running workshops and raising funds. We are incredibly passionate about not only the feel good nature within the photoshoots, but also promoting the arts industry within our area, and empowering artists with how to make money from their art.

Problem: Through our own experiences as young female creatives in Sydney, we have realised how inaccessible, unaffordable and unsupported it can be to start a small business as an artist. This is due to having to commit to long term leases and expensive outlay of deposit and on-going rent. There is a growing sub-culture in selling on Depop and this can provide a way for artists to be sustainable. We have seen that artists, who have amazing skills, do not either have the space to step up their production or the skills to sell online.

Customers: Young femme creatives looking for an affordable space and an opportunity to nurture their craft, and start or grow their business from a creative outlet.


How they would spend seed capital funding: We would split the Seed Capital funding: 30% in acquiring further equipment including; high resolution scanner for film development, more studio backdrops, a professional strobe lighting kit and chemicals for developing 35mm film. 20% for marketing for the acquisition of new artists into the space, education workshops and our exhibition. 50% in rent subsidies for artists. What we are hoping to use the Seed Capital funding for is investing in any of the film development equipment that we don’t already have, so that we can create an in-house film lab. What we need to buy to do this is a high quality scanner and the chemicals involved in developing. Doing this will not only keep costs of our film photography production low, but it will allow us to educate people and preserve the dying art of developing film through educational workshops, as well as another stream of income, as we will be able to offer it as a service. Finally, after asking our Love Wonderland clients what they would ask us to improve on we had 1 comment which was that the studio we rented had no air-conditioning, which is another thing we would love to use the funding for.


Additional information: After many years of living here, we believe we have an opportunity to reimagine and invigorate our city. We are passionate about ensuring artists have the opportunity to explore their artistic creativity. Art gives us joy to look at or to wear. It is also good for our mental health and has the ability to bring a community together, regardless of their background.

Business Plan

3D printed breast prosthesis

Stephanie Weiss

“1 in 7 women worldwide get diagnosed with Breast cancer – 60% of women who get diagnosed with breast cancer need to undergo a mastectomy or breast surgery.”

Description: Arula believes no woman should fear life after breast cancer. Our mission is to help women who have undergone mastectomies by creating customised and comfortable prostheses made specifically to fit their bodies. Our breast prosthesis are 3D printed so that they can be fitted for weight, shape and movement. Our breast prosthesis will be able to slot into any mastectomy bra so that it can be worn everyday. So, that women no matter on age, location or size can have access to Arula breast prosthesis. We aim for our prostheses to be over 75% lighter than any other, and fit into our bras which are designed to distribute weight for utmost comfort and ease of movement.The current options on the market come in limited sizes and are heavy and exhausting to wear. By creating such light prosthesis they will not be a burden in woman’s everyday activities. Coupled with our prostheses, we are also developing a way to create weight distribution in the back so that there’s no weight being held on the woman’s chest.

Problem: 1 in 7 women worldwide get diagnosed with Breast cancer – 60% of women who get diagnosed with breast cancer need to undergo a mastectomy or breast surgery (this is not including the women who undergo voluntary mastectomies due to higher chances of getting diagnosed considering family genetic history). Only 23% of women immediately undergo reconstruction. The other women use breast prostheses in which are either worn in the bra or stuck onto the skin with adhesives. Currently on the market the prostheses are heavy and around 700g each, without tendons or muscles to hold this weight up like regular breasts. Many women choose not wear anything but struggle to feel comfortable within their own skin. Arula’s aim is to give choice and dignity back to women who have undergone a mastectomy.

Customers: Our customers are women who have undergone a mastectomy who choose not to have a reconstruction. These women can wear our product every day and it is rebated by the government under the external breast prosthesis scheme. This also renews every twos year so women can get new prosthetics that can account for any changes in weight or shape. The majority of women have to wait between 6-24 months before they can have a reconstruction, due to their health condition but they are also entitled to the government rebates in the interim To gain our customers we will use a couple of strategies: Breast cancer foundations and breast care nurses – they have access to the women we are trying to sell to,and we would love to work out how we can collaborate with them. Cancer support Facebook groups and social media Advocacy – We work with our women to get their input on the product. We are hoping by building a product they genuinely love, that this product will have a strong advocacy around it. In this space, without advocacy product won’t be bought as usually anything bought by the individuals is by recommendations.

How they would spend seed capital funding: With seed funding we would be able to set up supply chain for Australian market including 3D printers, materials and manufacturing facility costs. This will allow us to accelerate the testing of our product. We currently 50 women Australia-wide ready to test our product so funding will make testing more accessible especially for women in rural communities. Seed funding will also allow us to begin the application of medical (TGA) approvals, we are class 1A so we do not need to conduct clinical trials for this approval. Funding will also allow us to expand our team to have a Community Manager to liaise with our tester/customers and product designer to optimise our product.

Additional information: Our product is covered by the external breast prosthesis rebate scheme meaning our customers will not be out of pocket at all. A woman is entitled to up to $400 per prosthesis through Medicare or private health insurance. But we have also secured rebates in New Zealand, United Kingdom, USA (only 80% through Medicaid) and all commonwealth countries. All of these rebates renew every 2 years. We have also got a list of 50 women Australia wide who are wanting to test and use our product this list has also been growing organically each week due to social media marketing and word of mouth.

Business Plan

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NARU なる

Michelle Edhie Wahidin

“NARU means “to become”. In Japanese kanji, also means ‘beautiful growth’. Naru helps identify what goals matter to us, how we can progress and who can help us along the way. Because self-development is a journey more enjoyable with friends.”

Description: NARU means “to become”. In Japanese kanji, also means “beautiful growth”. Naru helps identify what goals matter to us, how we can progress and who can help us along the way. Because self-development is a journey more enjoyable with friends. We work with product design techniques aimed at stealing the user’s attention and use it instead to give the user control over their time and motivation towards their goals. We ask the question: How can we re-tune our everyday habits to work for us, not against us? The book Atomic Habits by James Clear speaks of the compound effects of 1% better every day. We help you find your purpose and it break down into goals to get there. You can apply what you learn through self-help books, productivity tips and Medium articles in a simple framework, track your progress to analyse your 1% contribution everyday, and stay on-track to reach your goal. We compare ourself on social media, but what if we can make that a healthy comparison for us to improve our mindset, motivate our actions and empower us to achieve our goals? What is the fine line of “social accountability” in social peer pressure? Social interactions between your close friends and mentors allows you to have a small community supporting your growth through its toughest and most rewarding stages. Fun challenges to raise money for charity, nudging your friends to encourage or remind them, posting about your journey throughout the process of reaching your end goal. NARU creates a safe space where only those who know about your goal can see your progress and interact with you about it. We harnesses the power of social gratification to quickly check-in to reflect on your progress whenever you work on your goal. Your chosen accountability buddies get notified when you make progress, and professionals from self-development from counsellors to personal trainers (to parents!), can use NARU to engage with clients with close intimacy and friendship to truly change their clients’ lives.

Problem: We are a part of what we call the “social dilemma generation”. Fragmented dreams, tangled in self-doubt. Stagnant numbness of losing a sense of purpose. Alone on our journey, we are too afraid of judgement to ask for help. We feel smothered by other people’s fame, achievement and perfection. We see their results and we ask, why don’t we have what they have? Yet it is hard to even get out of bed and choose not to stare at our phones. Humans are the most vulnerable through growth, making mistakes repeatedly through experiments in their own life. Balancing self-comparison and motivation. Self-esteem and gratification. Will to persist and embarrassment of failure. In our generation, we feel a disconnection between ourselves on social media and our real-life close friends. We are hungry to compare likes, comments and shares online, but hesitate to talk about our own private lives with those who care most about our well-being. During the pandemic alone, [one in three young Australians (aged 18 to 34 years)](https://www.abs.gov.au/statistics/people/people-and-communities/household-impacts-covid-19-survey/latest-release) experienced high levels of psychological distress (1). I can personally vouch that the Covid pandemic has caused an alarming surge of young Australians seeking mental help. Because as have I. Through a survey with students and young graduates, we found that more than 60% of them felt less connected to their friends after the pandemic (2). A study with 500 participants shows that depressed and anxious people are more likely to “stalk” other users on social media and compare themselves to other people’s lives (3). A new study concludes that there is in fact a causal link between the use of social media and negative effects on well-being, primarily depression and loneliness. The study was published in the Journal of Social and Clinical Psychology (4). Anxiety and depression leads to more envious comparisons on social media, just like in any social setting. However, social media can magnify our existing unsolved mental struggles and that can snowball into self-negativity. To solve this problem, we ask through NARU: how can we empower vulnerability amongst close friends who may help us, turn conversations of self-doubt into those of encouragement, and turn hardships into a memorable journey shared with a community of our allies?

Customers: The global market or personal development sits at USD $39.9 billion and is expected to increase by 5% per year for the next 7 years (5). This growth is made more drastic through the pandemic as people are more aware of their mental wellbeing and willing to spend on counselling, at-home self-development plans, and trust online influencers for providing value to improve users’ lives. We plan to leverage this opportunity for the next generation aged 13 to 35 on social media who grew up with digital technologies, the Internet and social media. This generation is prone to the negative effects of the social dilemma and disconnection from friends. In Australia, generation Z represents around 20% of the current population or 5 million young people
(6). Statistics from the Black Dog Institute showed that Australian youth (18-24 years old) have the highest prevalence of mental illness than any other age group. One in five (21.2%) of young people (15-19 years old) met the criteria for a probable serious mental illness (7). NARU’s direct consumers are within this population of students and young graduates who are suffer from the negative effects of social media usage on mental health. We especially cater towards students with friend groups whom they socialise with outside of traditional social media, through text messaging or real-life interaction, as they have already experienced social accountability first-hand but may be unaware of harnessing it for self-development. For NARU’s B2B business model, we target businesses with communities centred around personal and professional improvement. This includes but is not limited to fitness, health, well-being and therapy in the personal development niche, and online education and micro-courses in the professional development niche. Our early adopters are communities who already use social or messaging platforms such as Facebook groups and Whatsapp respectively, as NARU can help with organising these large communities into small accountability groups of 5-10 members, who can find motivation through peers to work towards an overarching goal.

How they would spend seed capital funding: Based on our milestones and our planned open-beta release early next year there are couple of things we want to ensure before we are ready to open up. One of which that is quite important is having our product’s terms and conditions written & reviewed. It’s important to us to get this done prior to release to ensure we are within the laws of Australia. In relation to our upcoming public beta release our cost would be involved around marketing & advertisments heavily to start with. Examples of costs are outsourced graphic design, Facebook / Instagram / Tiktok Ads, Sponsered posts from influencers, etc. Lastly if possible any additional bandwidth to either the design or development is always appreciated as currently its just the 2 of us that are building the product.

Additional information: Team In the past year, my co-founder Michelle and I have interviewed and tested with more than 40 of our peers to validate NARU’s solution. So far, we have gained the interest of Thnkubator, supported by Silicon Beach Australia, and we believe that we can provide our generation with a new social platform catered towards accountability in personal development. Unfair advantages – Technical co-founders with app-building experience. – Heavily-focused on integrating customer feedback (UX) into product development. – Grew up in the same environment of Gen Zs – compassionate about the problems unique to social media and Internet. – Young co-founders with little external responsibilities and a lot of ambition/fuel to burn. 

Our website https://www.naru.com.au/ 

Social Links https://www.naru.com.au/ https://www.instagram.com/naru_aus https://www.youtube.com/channel/UCAefoEvn1QUwOggzeblQj3g https://www.twitter.com/naru_aus https://www.tiktok.com/@naru_aus https://www.discord.gg/tAHr9u3kBz 

References (1) https://www.abs.gov.au/statistics/people/people-and-communities/household-impacts-covid-19-survey/latest-release (2) Naru survey with 49 participants, as of October 2021. (3) https://bmcpsychiatry.biomedcentral.com/articles/10.1186/s12888-020-02854-z (4) https://guilfordjournals-com.eu1.proxy.openathens.net/doi/10.1521/jscp.2018.37.10.751 (5) https://www.grandviewresearch.com/industry-analysis/personal-development-market (6) https://www.frontiersin.org/articles/10.3389/fnut.2020.00148/full (7) https://www.blackdoginstitute.org.au/wp-content/uploads/2020/04/1-facts_figures.pdf

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Psyche Aesthetic

Matilda Brown

“People aged 13 – 35 who identify as LGBTQIA+ and/or identify as having multiple marginalised & intersecting identities, including but not limited to First Nations people, People of Colour, people with disabilities, people who have experienced family violence and people who have been refugees or migrants.”

Description: With a multifaceted approach, Psyche Aesthetic creates a more inclusive & accessible mental health care culture through sex-positive & intersectional grassroots services (online & in-person), systems that actively engage with climate action & social justice, and utilisation of contemporary creative media that redefine mental health education & accessibility. In addition, Psyche Aesthetic will reinvent how art psychotherapy is represented and engaged with, advocate for the field, provide employment opportunities and industry growth for art psychotherapists, develop new modalities and therapeutic approaches, expand the industry into new locations, offer online services in regions where there is explicit need for sex-positive health care, develop practitioner training, generate research and data on industry practices & client benefits, and be insistent on ensuring these are each done in collaboration with people of diversity & marginalised identities.

Problem: Psyche Aesthetic solves the problem that art psychotherapy is hugely effective for addressing trauma and mental health challenges (as iterated by The World Health organisation) yet is a largely unknown mental health care practice. This is why it is an educational platform as much as a service -where people can learn about the practice in a way that is accessible, inclusive, safe and relevant to them. Psyche Aesthetic also begins to solve the problem that the current mental health system is dominated with heteronormative & psychology-based information, and brings balance to the dialogues and awareness with LGBTQIA+, intersectional & arts-based education that supports those who have multiple marginalised identities and consequently find the current mental health care system inaccessible.

Psyche Aesthetic is also solving the problem of needing more visibility, amplification and empowerment of LGBTQIA+ people and people of intersecting and marginalised identities in mental health by not only being an LGBTQIA+ run mental health business by a person of intersecting marginalised identities, but by hiring people of diversity in every aspect of the business, designing services specifically to the experiences and needs of people of diverse and marginalised identities and utilising the platform & creative media to further amplify and empower such people and communities. In doing so, Psyche Aesthetic also diversifies the voices, perspectives and approaches of the art psychotherapy industry in Australia, which has not yet incorporated practices of diversity, inclusion, accessibility or addressing the demographics of which Psyche Aesthetic is focusing on. In elaboration, Psyche Aesthetic will also solve this problem by developing professional development programs that support practitioners in being more inclusive and informed about people of diverse and marginalised identities, and will also develop two new therapeutic modalities to support inclusion & diversity that have not yet been seen by the industry.

Additionally, Psyche Aesthetic begins to solve financial and conceptual inaccessibility of art psychotherapy by working toward incorporating payment plans like AfterPay, utilising sliding scale fees and establishing a donations system to offer sessions to those who might not otherwise be able to afford it, by motivating people to access mental health care services through contributing parts of session fees toward First Nations run climate & social action organisations, and through utilising creative media (music, art, photography, ethical fashion) to redesign how mental health is viewed and engaged with beyond the capacity to see a therapist. Furthermore, Psyche Aesthetic will begin to solve the problem of lack of statistics available for LGBTQIA+ mental health and arts-based care for people of diverse & marginalised identities by collaborating with researchers to gain data crucial to developing inclusion & diversity practices in art psychotherapy and mental health on local, national & international levels. Also, Psyche Aesthetic solves the problem that in-person sessions are unreliable and/or physically inaccessible, and provides online mental health care services by a practitioner who completed their final year of training in the first year of the pandemic and thus was trained by experts in telehealth.

In doing so it also solves the problem that many people experience multiple challenges in getting to a therapists office and makes the service more accessible. In elaboration, offering online services solves a systemic problem that art psychotherapists have traditionally practiced in-person (until the pandemic), which has led to further challenges in establishing the art psychotherapy profession due to extensive costs to hire spaces without the secure income, and thus evolves the online art psychotherapy practice that can be further utilised across the industry by practitioners who wish to also practice online, hopefully later contributing to in-person practice being more financially viable in the future.

Finally, Psyche Aesthetic will work toward solving the problem that art psychotherapists have extremely limited opportunities to gain secure employment, and thus will build a business structure that provides secure employment opportunities for not only the industry in Australia, but perhaps also in the US and other countries in which it is emerging or that Psyche Aesthetic plans to cultivate the art psychotherapy practice within (Amsterdam, Stockholm, Berlin, Cape Town).

Customers: People aged 13 – 35 who identify as LGBTQIA+ and/or identify as having multiple marginalised & intersecting identities, including but not limited to First Nations people, People of Colour, people with disabilities, people who have experienced family violence and people who have been refugees or migrants. Psychographics of this target market are people who are values-driven, who wish to build a better future, and who understand the importance of mental health care & wellbeing but may find it challenging to access services for a variety of reasons relevant to their experiences of identity diversity & marginalisation.

How they would spend seed capital funding: If I won the seed capital funding, I would spend it by investing in the core foundations of the business to ensure quality execution and effective growth. Firstly, I would attribute $7200 ($120 per session x 10 people x 6 weeks) to delivering one on one art psychotherapy services and $900 ($15 per person x 10 people x 6 sessions) to delivering a closed-group art psychotherapy service to people of demographics the business is addressing wherein there is little research pertaining to their needs in art psychotherapy. This would inform a plethora of next steps for the business including refining the services, brand voice & aims, developing unique modalities that will revolutionise the industry and building an enquiry card deck (my MVP) that introduces the concepts and practices of art psychotherapy in an affordable and autonomous way & supports people in building up to engaging with an art psychotherapist. These sessions would also inform other powerful products including: a guided meditation that facilitates at-home art psychotherapy especially with Psyche Aesthetic’s other products; an art psychotherapy journal that facilitates at-home practice, grows understanding of practices and builds people up to engaging in one on one art psychotherapy; a 6 week online course for people to purchase and learn at their own pace; and products through collaborations with other queer-identifying people to create mental health education & awareness with music, art, photography, ethical fashion and other ways that my target market enjoy consuming information and culture through. Gaining such information would also be a notable achievement in generating new data for my industry of which I can utilise my academic skills to report on and collaborate with researchers to grow further, thus representing another goal to become a mental health company that generates research to improve and expand industry practices and inform health care policies.

The second area of allocating funds – deeply related to delivering quality therapeutic interventions and education – is to incorporate best-practice technology and digital presence, including updating business computer and phone to include high-resolution cameras that support therapy sessions, producing education content and enhance the online accessibility and user-experience (I currently use my personal technology that is worn & unreliable) ($1900 MacBook & $1200 iPhone 12); building a website from scratch that is personalised to the brand’s unique needs (I currently use a Squarespace template that is limited in delivering our goals) (quoted for $1000 for design and $2000 for coding); incorporating health care operating systems that assist in legally managing client information ($200 – $500); and hiring the relevant personnel who are queer or identify with other marginalised identities to develop and execute a conscious marketing plan for the first 12 months of practice (price unknown). This brings a minimum of $6600 to investing in quality technology and digital presence to support the business growth and long-term expansion. A third entwined and important factor in supporting quality interventions and preparing for scaling the business that this seed funding would contribute to is hiring legal support ($800 for a 12 month membership to SprintLaw), accounting support for costing and financial planning (price unknown) and business planning/execution support (price unknown).

Beyond the above, other areas I would love to invest funding into include specialist training courses in trauma-informed expressive therapies, sensorimotor psychotherapy & inclusivity, as well as mentoring from First Nations mental health practitioners and business advisors on ensuring optimum inclusive practices. With the above known prices there is a minimum need of $15500 to support Psyche Aesthetic in it’s first stage of business, delivering quality online mental health care for people of marginalised identities that informs service & product development for future accessibility & growth of the business, the art psychotherapy industry and mental health care system at large.

Additional information: To read more on how art psychotherapy is recommended by The World Health Organisation, you can refer to their Health Evidence Network Synthesis Report 67. To read more about the most recent national study on LGBTQIA+ mental health, you can refer to the Private Lives 3 Study by La Trobe University and the Australian Research Centre in Sex, Health and Society. I am a bachelor qualified art psychotherapist. I also studied creative direction for two years and prior to that studied writing at The University of Melbourne. I have over ten years experience working in community health including in local council, international volunteering, community sport and neighbourhood housing. My recent clients as an art psychotherapist have included Drummond Street Services, Queerspace, Carers Victoria, Headspace and The Equality Project Australia.

Poster

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Wardrobe.

Zoe Tiffen

“The primary problem being solved is that of finding clothes that fit, quickly. Currently finding clothes that fit quickly is nearly impossible for women. Particularly because there is no standardization in women’s clothing sizes. “

Description:

The wardrobe is a two-sided marketplace, similar to Etsy. However, Wardrobe focuses on connecting consumers to clothing retailers based on the user’s physical size measurements and their detailed search criteria. Users input their detailed physical measurements, and then detailed search criteria, for example, input their waist, upper hip, hip, height and inseam measurements and search for: full-length black slim leg jeans. Wardrobe will then search through all the individual items from different retailers stored in its database to recommend individual items from different retailers and the recommended size to purchase to the customer. The MVP, Minimum Viable Product focuses on achieving the primary goals of enabling consumers to find pants that fit, quickly. However extensive plans for future functionality have already been determined, these will be rolled out in future version updates to the Wardrobe platform.

Problem:

The primary problem being solved is that of finding clothes that fit, quickly. Currently finding clothes that fit quickly is nearly impossible for women. Particularly because there is no standardization in women’s clothing sizes. A size 12 in one store could be closer to a size 8 in another store and a size 16 in a different store. It may even vary across different items in a store or across seasons. Online can be even more confusing as consumers are unable to try on clothes and have to rely on vague size guides and search through heaps of online stores just to find one item that might fit them. An additional problem Wardrobe aims to solve is for Small to medium businesses who currently struggle to get in front of their target market. This is particularly due to a lack of online presence. This is often due to the fact that larger brands like Asos, Target, and Zara dominate the first page of google search results pushing these great smaller brands to pages very few people will visit. This limits their ability to grow their target market and thus their business. Often meaning these great Australian retailers are limited to their immediate community and word of mouth.

Customers:

Because of the two-sided marketplace implementation, there are two customers. The first is the consumer, these are women who want clothes that fit, but can often struggle to find them quickly online or in-store. Although this is an issue faced by the majority of women, Wardrobe will initially target women 25+. This is because typically large fast-fashion brands like Zara target younger women, who often prioritize cheap prices and don’t mind an uncomfortable fit. Whereas as women get older they typically look for clothes that they can comfortably wear all day and look great in and are often looking for unique brands. The other side of our market is that of the retailers who sell their individual garments. Wardrobe is targeting small to medium-sized retailers who want to get their unique retail items in front of their target market. These small retailers can often struggle to get their great clothes in front of their target market especially when competing on google, where large brands often dominate the first page, making it exceptionally difficult for consumers to find these great brands.

How they would spend seed capital funding:

Currently, I am developing the MVP, however, for Wardrobe to be easily maintainable and infinitely scalable, it would require professional development which I currently do not have the skills to do. Thus, the seed funding would be combined with my own personal funds to enable the development of the second iteration of Wardrobe this would be done once Beta testing, review, and validation of the MVP I am currently creating have been done. This is to ensure that the funding is going to produce a well-considered product that the target consumers can use effectively.

Additional information:

In order to provide market validation and build Wardrobe’s business and technical functionality, the MVP will only sell pants. Limiting the scope of clothes will act as a stepping stone for future developments where the range of clothing available will be increased. Wardrobe strives to provide societal benefit particularly in the following ways:

– Enabling customers to search for Australian Made, Australian Material, and or Eco-conscious clothing brands.

– Measurement and reduction in clothing returns – many returned clothing items get sent to landfills after return and are not sold. This reduction in returns will reduce the carbon emissions from clothing transport.

– By connecting users to Australian retailers would encourage the purchase of clothing with fewer air miles and feel more confident to spend more money on higher quality items rather than fast-fashion clothing waste.

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Business Plan

Vacayit

Hailey Brown

“Due to growing up with someone who was born completely blind, I have seen and heard about the many frustrating aspects of the tourism industry that does not cater for the blind.”

Description: VacayIt is an app that supports and creates autonomy for blind visually impaired tourists through quick access to experiential information. The app will replace visual representations with sounds, stories and descriptions that invoke all the senses from destinations and experience providers around the world. Whether this be voice explanations of what you may hear or smell at a destination or its rich history. The content providers will originally be with Regional Tourism Organisations around Queensland, and will later roll out to hotels and experience providers.

Problem: Due to growing up with someone who was born completely blind, I have seen and heard about the many frustrating aspects of the tourism industry that does not cater for the blind. Currently blind and vision impaired tourists rely on tools and platforms that are designed for sighted people to find tourist destinations to visit. For example, most holiday destinations use images and videos to advertise their destination, which is clearly not suited for the blind or vision impaired tourist. On top of that, experiential information about tourist destinations, hotels and experience providers are very hard to find on the internet. The process is long, tedious and often the information has come from a sighted persons perspective. Vacayit will provide quick access to experiential information that captures all senses, so blind and VI tourists can make informed decisions, independently about where they want to go.

Customers: Blind and vision impaired tourists

How they would spend seed capital funding: If I won the seed capital funding, I would start spending it on the development of my app. Currently I have done all of my market validation, accessibility testing etc, however I have just started the process of content creation with regional tourist destinations and I need somewhere to put the content. I am hoping to find a blind or vision impaired developer to create it.

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MIRA-X

Isabella Ridout

“The process of compliance is time-consuming, complex, and labour-heavy. Contract manufacturers often employ full-time compliance officers or hire external consultant companies to deal with the regulatory burden.”

Description: MIRA-X is a compliance assistance tool where contract manufacturers can upload product information such as ingredients, testing, labelling and claims and receive an instant compliance assessment based on market-specific regulatory requirements. Based on MIRA-X’s assessment manufacturers and brands will be able to know whether their product is ready to launch or what changes need to be made, whether it’s replacing an ingredient or including the appropriate manufacturing address on the packaging.

Problem: Currently, businesses in the therapeutic industry spend significant resources trying to meet regulatory compliance for each of their products. The process of compliance is time-consuming, complex, and labour-heavy. Contract manufacturers often employ full-time compliance officers or hire external consultant companies to deal with the regulatory burden. For small to medium businesses, this resource-intensive process stifles innovation that is integral to maintaining competitiveness in the personal care industry.

Customers: The target market for MIRA-X is small to medium contract manufacturers of cosmetic and therapeutic products in Australia who sell to brands globally. The IBIS World report identified that there are approximately 1,682 contract manufacturers in the Australian personal care industry.

How they would spend seed capital funding: I am looking at furthering my client and idea validation and also recruiting a co-founder with technological capacity. The funding would go towards the technological development of a MIRA-X MVP.

Additional information: I have interviewed and spoken to a dozen of contract manufacturers, brands, and regulatory consultants (both in Australia and globally) and have received positive validation. Additionally, I have worked within the therapeutic industry at two publicly listed companies. It is from my own personal frustrations with the compliance process that I began MIRA-X. In addition to the Kickstarter challenge, I have taken part in QUT Entrepreneurship’s T minus 6 and FUEL programs. I am also currently completing LLB465 Start-Up Law Clinic as part of my law degree at QUT.

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Graces Hairworx

Grace Tobler

“A hairdresser that can offer barber services as well at a reasonable price.”

Description: A hairdresser that can offer barber services as well at a reasonable price that is focused on helping the community and making people feel better about them self having the latest and greatest products on offer with a relaxing environment that is family friendly

Problem:
Having a salon that has reasonable prices so the customer didn’t break the bank to feel good about then self

Customers:
All ages and genders

How they would spend seed capital funding:
Would put it toward helping the community or any one who can’t afford a hair cut or shampoo it’s a basic need for all.

Additional information: Having the passion for this industry will help build a successful business

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Nana Beauty Photography (NBP)

Malenga Singehebhuye

“I want to create job opportunities for people in my community, and those from a low socioeconomic background and refugees. I want to inspire other young women to follow their passion in creative art and to nurture their creativity and pursue their dreams.”

Description: My name is Malenga. I am a Business student at La Trobe University (Melbourne). I have passion for fashion and photography. My dream is to create a photography Business. Creating a business has always been a dream of mine because I want to help my family and share my talent with the world . Furthermore, I want to create job opportunities for people in my community, and those from a low socioeconomic background and refugees). I want to inspire other young women to follow their passion in creative art and to nurture their creativity and pursue their dreams. I enjoy taking photos and putting a smile on people’s faces. Photography is a form of art and expression. I wish to open my business and make a difference in my community. I want to also launch a clothing line with my designs, promoting African print two-piece outfits and materials. I will be promoting this outfits with free-lance models and sell these outfits to customers.

Problem: My idea solves the issues of gender inequality (I want encourage other young women to follow their passion as photographers and designers), unemployment, mental health and diversity. We live in a multicultural country of Australia, where diversity and inclusion is important to us. I want to show case African clothing and fashion on a wider platform, and to connect the young people together and to help young people pursue their dreams in modelling. I want to also encourage and inspire other young Australian women to pursue their dreams in creative art such as photography, fashion and dance. My business opens doors for my other female photographers, and it creates job opportunities and tackles the high unemployment rate. I wish to grow my business and employ people struggling to find jobs. Finally, I wish to outline the videography part of my business which addresses issues of mental health. I wish to create a platform that addresses the issues of eating disorders, body image in young people due to pressure from social media to look a certain way. I will be promoting positive body image and and encourage high self-esteem and confidence.

Customers: I am targeting young people with the modelling aspect of my business. However, my business will be targeting all people, men and women and children/new born babies (especially for my fashion aspect). I will be targeting newly married couple or people in a relationship (couple shoots), pregnant women and new born babies (maternity/pregnancy photo shoot), and individual portrait photography for any customer of any age (especially the models). I will also be targeting families for family shoots and event photography (parties, wedding, community soccer tournament, etc).
How they would spend seed capital funding: If I won the seed capital funding it would open many opportunities for me, my family and my community. I would use the money on photography equipments that help with the day-to day operations, fund for many of my projects for community empowerment and growth, and I would buy a vehicle to help me travel to clients homes and to go events (freely move and expand my business).

Additional information: My name is Malenga and winning this competition would mean the world to me.

Cup Cover

Darci Armstrong

“This cover will eliminate the ability for date rape drugs to be put into any drink.”

Description: This cup cover will protect females on a night out from date rape drugs. The idea involves a latex cover that could be placed over the top of a drink whilst allowing a straw to be pierced through it. This cover will eliminate the ability for date rape drugs to be put into any drink. I believe this idea will put many females minds at ease and decrease the statistics of people being drugged on a night out.

Problem:
Drugging

Customers: Females of all ages

How they would spend seed capital funding:
I would use the money to further research into the idea, including the best materials to use and whether or not the production would be outsourced. All the funding would go into the manufacturing and distribution of the product.

Additional information:
4 out of 5 victims are female. Around half of drink spiking victims are aged under 24. Between 20 and 30 per cent of incidents reported to police involve sexual assault.

The Gloss Kit

Lamiokor Wellington

“I aim to grow a brand that’s all about making your own flavoured lip gloss!”

Description: I aim to grow a brand that’s all about making your own flavoured lip gloss! It’s a fun and therapeutic diy activity that helps you wind down. It’s also a wonderful, unique gift idea! The glosses will be made with vegan and cruelty-free ingredients and by the end of it, you get to use your own high-quality, non-sticky and moisturising lip gloss in your daily routine!

Problem: Lots of people are super bored at home or looking for that cool, unique gift idea. The Gloss Kit kills that boredom and gets you to make your own makeup in a fun and save way!

Customers: Ideally for ages between 16 and 25 but we’re also very kiddy friendly!

How they would spend seed capital funding: My brand is already out there and my main sales channel is instgram @theglosskit but my business needs lots of improvement. I’d spend it on improving packaging, introducing new products to provide variety, I’d also hire a website developer for custom website design, a product photographer for higher quality product photos, stocking up on inventory and increasing my marketing budget.

Additional information: I’m currently struggling to really get my small business out there and it’s harder as an online-based business. I’m also of Ghanaian background (Australian born) and my parents currently disapprove of me seeking to dedicate my full time to my business and I’d love to prove to them that it can grow enough for me to help support my family.

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The Business Edit

Georgia Coy

“I believe that The Business Edit combines my love of communication and small business to create the ultimate communication support network for those who often overlook self care for themselves and their business through outsourced support.”

Description: Small business owners often start their businesses to pursue a passion or make a profession out of their creative pursuits. Knowing this, there is a high probability that “running” their business is not their initial passion and they may be lacking confidence in some areas of their business operations. One of the most intimidating areas for many small business owners is their online presence and persona. This is where The Business Edit comes in. The Business Edit performs a number of services from a broad spectrum “Business Audit” that covers the voice and syntax of the business’ online presence to a more focused restock or individual post-based review to increase the air confidence and professionalism delivered by the business’ online presence.

Problem: The Business Edit will take small business owners who lack confidence in their abilities when it comes to the online presence of their business on a small scale, contracted basis. This eliminates the need for excess staff and helps the business owner strengthen their online presence without a huge price tag that can be charged by a marketing or SEO company.

Customers: My target market are sole traders who run their own business for the love of their craft or passion rather than for the love of business. They can be aged anywhere between 18 and 80 and not have the ability to bring on a large scale marketing or SEO company. They would be much better suited to contractual work that will benefit their business right away.

How they would spend seed capital funding: I would spend the money to invest in marketing my business and connecting with small businesses Australia-wide rather than just in Tasmania. It would also be used to bring on an extra contracter when the workload grows.

Additional information: When I started university, I began my degree with the goal of wanting to help people communicate and, as a Tasmanian, I value small and micro businesses and what they have to offer the market. I believe that The Business Edit combines my love of communication and small business to create the ultimate communication support network for those who often overlook self care for themselves and their business through outsourced support.

SLAP Socials

Caitlin Arnott

“I aim to develop new services that help SME owners understand their purpose, learn how to communicate it and build a community of people!”

Description: A social media and communications agency that supports small businesses to view their social media strategy as an opportunity to connect rather than just to sell, or go “viral.” I want to encourage SMEs to go WHY-RAL and break the current narrative of “tips to get 100k+ followers in a week” and promote the value of impactful content. I’m more than just a contractor; I’m an extension of your business and I take on your passion-driven purpose as my own. As my business grows, I aim to develop new services that help SME owners understand their purpose, learn how to communicate it and build a community of people!

Problem: My approach removes the fear of social media. It can be a judgemental, ruthless and overwhelming place but the accounts who focus on their audience are the ones who thrive. SME owners are getting caught up in the “get big quick” tips that’s flooding the industry — I want to break through that and create a simple, content-focused strategy plan that is actually aligned with their brand.

Customers: Female owned, Australian small business owners who feel overwhelmed by social media.

How they would spend seed capital funding: Education. I am a huge believer in continuing to learn and develop skills. There are more social media courses I’d love to do, as well as photography, photo-editing, copywriting and so many more courses I want to invest in. My education can only result in business growth.