Implementation

Welcome judges!

The Accelerator for Enterprising Women team is thrilled to have you judge the Implementation category for our Kickstarter Challenge. 

All submitted business ideas are detailed below and have been prepared by young women aged 18-24 from all over Australia. Your task as judge is to review all submissions and score each business idea in the corresponding judging form. 

Some entries contain collateral such as videos, business plans or posters. Please be sure to click on the buttons to access these.

Submitted Business Ideas:

Luxury home needs collection

Mary Athieng

“My idea is to help young mothers or single moms with little financial to fulfil their ideas.”

Description:

My idea is to help young mothers or single moms with little financial to fulfilled there ideas.help other struggle mothers with their ideas.

Problem:

It will solves unemployement to young mothers that wanted to be self-employed and study.it will give me will power to create changes for me and help others.

Customers: Mothers, youths and children
How they would spend seed capital funding: Spend it in turning the big business that could employ others.create a brand name shop that would inspire women,girls and youth a cross Australia

Additional information:

I have actually plan for along time to set up a business but I can’t even afford to get even 3,000 to fulfil my dreams.

Poster

Wardrobe.

Zoe Tiffen

“The primary problem being solved is that of finding clothes that fit, quickly. Currently finding clothes that fit quickly is nearly impossible for women. Particularly because there is no standardization in women’s clothing sizes. “

Description:

The wardrobe is a two-sided marketplace, similar to Etsy. However, Wardrobe focuses on connecting consumers to clothing retailers based on the user’s physical size measurements and their detailed search criteria. Users input their detailed physical measurements, and then detailed search criteria, for example, input their waist, upper hip, hip, height and inseam measurements and search for: full-length black slim leg jeans. Wardrobe will then search through all the individual items from different retailers stored in its database to recommend individual items from different retailers and the recommended size to purchase to the customer. The MVP, Minimum Viable Product focuses on achieving the primary goals of enabling consumers to find pants that fit, quickly. However extensive plans for future functionality have already been determined, these will be rolled out in future version updates to the Wardrobe platform.

Problem:

The primary problem being solved is that of finding clothes that fit, quickly. Currently finding clothes that fit quickly is nearly impossible for women. Particularly because there is no standardization in women’s clothing sizes. A size 12 in one store could be closer to a size 8 in another store and a size 16 in a different store. It may even vary across different items in a store or across seasons. Online can be even more confusing as consumers are unable to try on clothes and have to rely on vague size guides and search through heaps of online stores just to find one item that might fit them. An additional problem Wardrobe aims to solve is for Small to medium businesses who currently struggle to get in front of their target market. This is particularly due to a lack of online presence. This is often due to the fact that larger brands like Asos, Target, and Zara dominate the first page of google search results pushing these great smaller brands to pages very few people will visit. This limits their ability to grow their target market and thus their business. Often meaning these great Australian retailers are limited to their immediate community and word of mouth.

Customers:

Because of the two-sided marketplace implementation, there are two customers. The first is the consumer, these are women who want clothes that fit, but can often struggle to find them quickly online or in-store. Although this is an issue faced by the majority of women, Wardrobe will initially target women 25+. This is because typically large fast-fashion brands like Zara target younger women, who often prioritize cheap prices and don’t mind an uncomfortable fit. Whereas as women get older they typically look for clothes that they can comfortably wear all day and look great in and are often looking for unique brands. The other side of our market is that of the retailers who sell their individual garments. Wardrobe is targeting small to medium-sized retailers who want to get their unique retail items in front of their target market. These small retailers can often struggle to get their great clothes in front of their target market especially when competing on google, where large brands often dominate the first page, making it exceptionally difficult for consumers to find these great brands.

How they would spend seed capital funding:

Currently, I am developing the MVP, however, for Wardrobe to be easily maintainable and infinitely scalable, it would require professional development which I currently do not have the skills to do. Thus, the seed funding would be combined with my own personal funds to enable the development of the second iteration of Wardrobe this would be done once Beta testing, review, and validation of the MVP I am currently creating have been done. This is to ensure that the funding is going to produce a well-considered product that the target consumers can use effectively.

Additional information:

In order to provide market validation and build Wardrobe’s business and technical functionality, the MVP will only sell pants. Limiting the scope of clothes will act as a stepping stone for future developments where the range of clothing available will be increased. Wardrobe strives to provide societal benefit particularly in the following ways:

– Enabling customers to search for Australian Made, Australian Material, and or Eco-conscious clothing brands.

– Measurement and reduction in clothing returns – many returned clothing items get sent to landfills after return and are not sold. This reduction in returns will reduce the carbon emissions from clothing transport.

– By connecting users to Australian retailers would encourage the purchase of clothing with fewer air miles and feel more confident to spend more money on higher quality items rather than fast-fashion clothing waste.

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Business Plan

Tutorpillar

Ella Persse

“I was working full-time as a financial analyst and studying a Bachelor of Economics while managing 16 hours of tutoring. I would often forget to charge my students and would not be able to remember what they owed me. I would then end up working harder than I needed to for inadequate reimbursement.”

Description:

The platform is a business management suite but also a virtual classroom. Tutors can update their availability for when they can work which students can then book from any time zone. The student then pre-pays for the session, the money is transferred upon the end of the session (refunded if cancelled). We give tutors complete control over what and how they earn while giving students the ability to collaborate meaningfully with their tutor.

Problem:

I was working full-time as a financial analyst and studying a Bachelor of Economics while managing 16 hours of tutoring. I would often forget to charge my students and would not be able to remember what they owed me. I would then end up working harder than I needed to for inadequate reimbursement. I have designed and built a platform that manages your bookings, payments and lessons for you so that this is no longer an issue for tutors. Now that online lessons have been normalised, tutoring online is finally appreciated as efficient and students can learn from home while tutors can increase their profitability without having to travel to students’ homes. We are not necessarily a marketplace, as those have continuously not shown growth. We focus on creating a community of students and tutors so that students can find the right tutor that has studied what they are studying and can build an ongoing relationship with.

Customers: 

Our target market is individual tutors, which more specifically is university students or teachers and they are running their tutoring business part-time in addition to working. We are also targeting full-time tutors with our top tier subscription.

How they would spend seed capital funding: 

We would improve our security in our MVP and improve our video functionality. We would be able to create partnerships with universities so that they can start distributing the platform to their students that both want to become tutors and need a tutor.

Additional information: 

I am a single founder, I have launched the MVP but have no funding or support. I only launched in may so I would love to be considered for the funding, it would really help to with establishing the first user set and protect us from security issues.

Website and video

Plastique Samoan

Princess Avia

“I want to start a Samoan Language School that will provide innovative language courses to young Samoan Australians (5-25).”

Description: I want to start a Samoan Language School that will provide innovative language courses to young Samoan Australians (5-25). The language courses will incorporate kinaesthetic, holistic and innovative approaches that will allow the students to know their mother language and more importantly, know who they are. Language is a tool that identifies things – in the same way, by acquiring their mother language, they will be able to identify who they are and where they come from. This language school will be revolutionary because it will not use the traditional methods of language acquisition. Instead, it will focus on learning by social context and through narrative and creative outlets and through ONLINE LEARNING!


Problem: Brisbane has seen a steady increase in people with Samoan origins over the last couple of years. Indeed, as the Samoan population has been increasing, there has been a stark rise in many feeling completely disconnected to themselves and their culture. This identity crisis (not knowing where they are from originally) is causing many Samoan Australians to find difficulty in consequently figuring out who they are as Australians. This language school would provide a way for Samoan Australians to KNOW their identity, and thus be able to fill a hole that no other extracurricular activity can do. My dream is that every Samoan person in Australia would know their language.

Customers: The target market is 18-25 young adult Samoan Australians who are wanting to connect to their culture and ultimately connect to themselves.

How they would spend seed capital funding: 70% of the funding will go towards the creation of the language course. This includes consultation with New Zealand universities and language schools and acquisition of language material. 30% will go towards social media promotion and administrative tasks that include marketing material, stationery costs, contributions to volunteers.

Additional information: This is a clear issue within Australian, and research by academic Dion Enarii confirms this important issue.

Reference 1

Reference 2

Fostering Difference

Felicity Graham

” I would like to create a 24-hour support service; a phone line, weekly support group, trauma training, counselling for kids coming into care, counselling for carers, information sessions for the public, a website with relevant information, advocacy in schools, prisons and other relevant platforms for kids and carers in foster care run by people with a lived experience of the system.”

Description: I would like to create a 24-hour support service; a phone line, weekly support group, trauma training, counselling for kids coming into care, counselling for carers, information sessions for the public, a website with relevant information, advocacy in schools, prisons and other relevant platforms for kids and carers in foster care run by people with a lived experience of the system. I have a 5-year plan to start out gradually with fee for service advocacy and build a website with the relevant information.

Problem: My support service will help many people. In particular, kids in foster care who are statistically at a higher risk of suicide, homelessness, placement breakdowns and crime. Foster carer numbers are so low because of little to no support and training. Carers often feel that they are on their own with no support, resulting in them being burnt out and living in fear that if they reach out for help they may be seen as unfit to foster a child. There is no one advocating for the vulnerable in the system. As someone who has lived experience, I have first-hand experience of the brokenness of the system. I have also conducted some research and found that the current foster system is failing the people who need it the most.

Customers: Schools, prisons, government departments and people with an interest in fostering.

How they would spend seed capital funding: I need a better laptop to work from, as this would be my main device for creating my presentations and maintaining my website. I also need money for the cost of my website (the domain, email address etc) I will need money to pay for public speaking training. I need to get my drivers license so that I can travel to the venues to speak.

Additional information: I am a published author, I published my book when I was 17. It’s called ‘Not Held Down’. I am very resilient and passionate about making a difference. I love helping people and getting to know people of different backgrounds. The opportunity to speak to decision-makers in Canberra and win some seed funding would be life-changing for me and many kids in care.

Business Plan

Canberra Sports Rehabilitation

Laura King

“A physiotherapy clinic specialising in sporting injuries with state of the art rehabilitation equipment, testing equipment and return to sport testing including speed gates, jump mats and running track. This business will be established by a female physiotherapist with a passion for sports, injuries and optimal performance for reducing injury.”

Description: A physiotherapy clinic specialising in sporting injuries with state of the art rehabilitation equipment, testing equipment and return to sport testing including speed gates, jump mats and running track. This business will be established by a female physiotherapist with a passion for sports, injuries and optimal performance for reducing injury

Problem: Physiotherapy and health professionals in sport is male dominated. As a physio, your career in sports physiotherapy is limited by your sexuality. Unfortunately there is still stigma around females in the health industry which I see far too often. Patients judge how good you will be by your age, gender and size. Thinking females aren’t as good because they aren’t as strong for the hands on techniques required in physio. Majority of the local physiotherapy clinics in Canberra were established by a male or are known by their senior male physiotherapists

Customers: Recreational to elite sports people

How they would spend seed capital funding: I would use the money to establish the clinic, location and equipment. The technology and gym equipment required is expensive and the major factor contributing to the it still being an idea and not a career.

Additional information: It’s 2021, sport should still not be male dominated. Females should get the same opportunity.

Hey All

Amelia Hall

“Whilst working within the event industry, I have witnessed first-hand the difficulties, and mistakes hosts, and suppliers can make. For an event, there is no room for error you have one day to perform and execute your work. Therefore implementing effective communication is key to a successful day.”

Description: My idea for this unique app was founded after dealing with unnecessary stress whilst running my event flower business. There is currently no platform that allows event suppliers to contact other suppliers working with the Host for their event. Hey All, will implement fast and effective communication within the event industry. This app will include key features that will help the Host and Suppliers plan and coordinate an event. The main features of the App for the Host will allow the Host planning the event to invite all of their suppliers into one chat forum, fill in a run sheet for their event day and keep track of their guest list. For the Suppliers, it is a free App that they can utilise as an event planner CRM, keep track of their event dates, locations and timing to ensure nothing is overlooked. This app will have the necessary tools that suppliers and hosts need to plan and execute an event effectively.

Problem: Whilst working within the event industry, I have witnessed first-hand the difficulties, and mistakes hosts, and suppliers can make. For an event, there is no room for error you have one day to perform and execute your work. Therefore implementing effective communication is key to a successful day. Suppliers Solutions. Suppliers keeping track of their events, Suppliers make mistakes, some double book or miss significant event dates. This will not happen if they have this App. Why? The Vendor will have all their event dates and information on their dashboard that the host has confirmed, which they can view at any time. Last minute changes, Covid Out Break, Natural Disaster or Schedule amendments. Imagine being a host that has spent thousands of dollars on an event. Imagine having to change your plans and contact several different suppliers to make sure they know the changes. This can be broadcasted on the App to all suppliers at once. Event Coordination Tool, The suppliers will have access to their event calendar to keep up with their scheduled event dates. They will also have access to the event’s location, times, and host’s contact details at the touch of a button. Host Solutions. Communication, The App allows the host to invite all their suppliers in one space, connecting the host with their suppliers and suppliers with each other. Host planning Tools that Matter, The host will have the ability to create and share their Run Sheet, Guest Lists and Mood Board. They will also be able to access a to-do list. Unnecessary Stress, I ask all my couples how they have found the wedding planning; the typical response is “I can’t wait until it’s over”. Why? Because there is no space to bring all their suppliers together to make sure the day runs smoothly for their client. The Cost of an Event Planner, It can cost thousands to hire an event planner that does everything this App will do. After 60 plus events that I have been a part of, only one host had hired an event planner.

Customers: Hey All, will be targeting two target markets, the Host and the Suppliers. Our target market for the host is young women in Australia between the ages of 20 and 35. We aim to create a fun, bold and a straightforward experience that is very easy to navigate and accessible. The list of events that could utilise the app are a Wedding, Engagement, Birthday, Baby Shower, Bridal Shower, Hens Party, Bucks Party, Christmas Party, Fundraiser, Christening, Work Function, Vow Renewal, Marketing Party, Festival Gathering, Hanukkah, Conference, Seminar, Ball, Formal, Party Suppliers will consist of Planner/stylist, Videographer, Photographer, Celebrant, Band/DJ Florist, Hair, Makeup, Graphic Design/Printing, Catering, Cake, Marquee, Glamping, Favors, Amenities, Event Hire, Accommodation/Airbnb and a. venue supplier. We will be targeting all supplies that work within the event industry that are located in Australia. This app will act similar to a CRM for the host and will be free to use. We are going to create a successful product for our target market by having a wide range of reach, we will be available anywhere within Australia on all mobile devices including Apple & Android and future expansion to desktop. We will use beta testing to work towards developing a product with minimal glitches. We will work to ensure no loss of content that is saved to the network and allow hosts to export to PDF if they wish to share with family and friends. We aim to be an affordable alternative for all types of events and target markets as we understand not everyone has the budget to hire an event planner service.

How they would spend seed capital funding: If I won the seed capital funding, we would put it towards the marketing of the app. I believe that excellent marketing is the maker of a successful start-up business. As we are creating and implementing a new solution to the market, we will have a powerful marketing campaign to gain initial traction. Below are some marketing features we would put the funding towards. Wedding Expos/open days. Working with Event expos to sponsor their carry bags or lanyards with our branding. Influencer Collaboration. Collaboration with influencers that would target our host’s audience, young women that are planning big events. Explainer videos. An explainer video to explain our intentions for the app and the features, we will focus on the Communication chat function. Business Collaboration. Collaboration with wedding/event directory businesses and supplying them with a discount code to share with their audience. Social Media Ads. I am mainly using Facebook, Instagram and Pinterest to reach a large demographic audience.

Additional information: Hey All, is currently in the design phase and is expected to take 2.5 months to finish development. Here is the app road map for Hey All, including the forecast on features that will be added to the app Version #1 The app’s initial launch will focus on the issue at hand, implementing effective communication and connecting the Host with all of their Suppliers and Suppliers with each other. To achieve this goal, the app will be designed with a friendly and relaxed user interface experience and not filled with features that are not vital for our customers. It is crucial not to overcomplicate the app to make it confusing for both the Host and Supplier. Version #2 Our next stage of development will include Supplier advertising. Suppliers will be able to upload advertising content and availability. The Host will be able to search the comprehensive database to find suppliers that are available for their wedding date. This removes the stress of waiting for suppliers to respond to email queries, texts or voicemails. The Vendors will pay a fee to advertise on the platform. We will also add in a budget feature. This feature will help the Host keep to their budget and up to date with what needs to be paid and when.

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Pitch Deck

The Sit

Amshalaykha Yogaraj

“My idea aims to solve stress, anxiety as factors that contribute to a decrease in wellbeing as well as a means of providing self help therapy classes with some profit to treat those with a diagnosis of disorders.”

Description: Through this start up, meditation programs for individuals and the community will be organised and run as well as wellbeing workshops. These small guided meditation classes will be catered to relieve stress, anxiety and promote wellbeing amongst the Perth Community. Currently The Sit runs one on one classes and alongside with The University of Western Australia Venture- Centre of Innovation may run workshops at the centre. The Sit aims to work from a trauma based approach and would also cater towards those with a mental health diagnosis or experience of trauma. Mass meditations and meditation circles will also be run. This involves members of the community coming together and sitting together to meditate with guidance from me, and other meditation teachers as well as sound therapy and sound meditation. Meditation teachers outside of UWA will be asked to guide, and musicians from UWA such as Monica McTarggart, musicians from the UWA school of music and other cultural/ non cultural organisations will be asked to perform and play music as part of sound meditations/sound therapy.

Problem: My idea aims to solve stress, anxiety as factors that contribute to a decrease in wellbeing as well as a means of providing self help therapy classes with some profit to treat those with a diagnosis of disorders. Overall the main aim of The Sit is to increase the wellbeing of the Perth community and providing a relaxing experience for those in Perth, whilst making meditation relatable through music.

Customers: My target market is young people (high school/ university students), full time workers and those with a mental health diagnosis. The Mass meditations would cater to the general population.

How they would spend seed capital funding: The funding would go towards venue hire, hiring of musicians and equipment for the Sit mass meditation events or materials needed such as meditation cushions, journaling notebooks, speakers etc for the group and therapy classes.

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LashX Australia

Jessica Truong

“Big companies overcharge women’s products a lot, especially in the beauty industry. It is unnecessary and unfair! These prices can be hard to afford when people do not have stable and great paying job, on top of financial responsibilities.”

Description: Big companies overcharge women’s products a lot, especially in the beauty industry. It is unnecessary and unfair! These prices can be hard to afford when people do not have stable and great paying job, on top of financial responsibilities. Our goal is to make people aware of the amount of money they are paying to larger companies (and unknowingly may be supporting unethical work environments and underpaid staff) and supporting local businesses where their money will be put to better use and will be more beneficial. Everything that we earn has been put back into the business to continuously fund the high demand. People (especially women) need to be aware of how big companies continue to work unethically and be more mindful of what they are knowingly and unknowingly supporting. We do not deserve to pay $30 for a pair of lashes that cost $2 to manufacture.

Problem: In affordability of makeup products.

Customers: Women, beauty lovers

How they would spend seed capital funding: We would spend it on increasing our stock, investing in a marketing expert and influencers to help promote this idea.

Product Example

Zima Foundation

Claudine Niyonzima

“To create equal opportunities and purpose for vulnerable children who do not have access to an education, by enrolling them in schools and providing school accessories. This idea is supported by sales made from active wear brand.”

Description: To create equal opportunities and purpose for vulnerable children who do not have access to an education, by enrolling them in schools and providing school accessories. This idea is supported by sales made from active wear brand.

Problem: Education exclusion still-growing school-age population Responsibilities in our society Social structure Poverty …..etc. Many parents in African villages are unable to afford to send their children to schools and cover the costs of resources; some are single parents or people with disabilities with limited income and opportunities to work; others are in the informal workforce and/or are forced entrepreneurs i.e., they have no other choices but to sell goods. Children may have low language, literacy and numeracy skills which doesn’t set them up well for future jobs and study. For the active wear range, there is a key point of difference where there are limited options that represent cultural designs and there is a wider range of sizes including plus options

Customers: The active wear targets people from developed countries who are active and appreciate unique workout apparels. Gender: Both male and female (majority of female customers than male) Age: 18–40-year-olds

How they would spend seed capital funding: If I won the seed capital funding it would be spent on advertising, marketing, and promotions, on forward orders of active wear and new product development, partnerships with social media influencers and a launch of a new collection to scaleup the active wear business and expand the foundation.

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Pitch Transcript

Cà phê espresso

Katrina Trinh

“The idea solves the lengthy time taken in the process of how Vietnamese coffee is traditionally made and removes a lot of the steps.”

Description:

Find and immerse yourself in Vietnam’s love affair with coffee all in one pod. There are two things that go naturally hand in hand with each other: Coffee pods and an espresso machine – We’re here to give you Vietnam’s famous condensed milk-based iced coffee in one shot. The Vietnamese have a strong coffee culture that is a part of their daily lives and brings people together to socialise. What sets Vietnamese coffee apart from other coffee is its butter and brandy roast which gives it a richness in the back palate and a strong seductive aroma. Why not make the resulting rich bitter and slightly nutty coffee more seamlessly? Vietnam’s famous condensed milk-based iced coffee, in pod form, can finally be accessible to the aisles of domestic retail stores and offer the diversity in the coffee market. There are times when tradition is worth going against, like using a coffee pod and machine over a phin, and the results will feel worth it – it only takes a few minutes. We, as Australian consumers with diverse backgrounds, exist beyond it in a place made up of our own recollection, senses and imagination – and yes that even means in our own coffee. Coffee is essential in our everyday lives and can be ordinarily found in the aisles of all the largest chain retailers such as Woolworths and Coles. Coffee products of all kinds have gained a fervent fan base. Ca phe espresso’s key message is our connection to Vietnamese culture and it is what will attract our customers. The pods denote something heartfelt and meaningful in its pureness of purpose: to be consumed proudly and transport you into a sensorial escape.

Problem: 

The idea solves the lengthy time taken in the process of how Vietnamese coffee is traditionally made and removes a lot of the steps. Vietnamese coffee grounds can be found pretty readily at Asian grocers here in Australia. Coffee is commonly brewed in individual portions using a French-style metal drip filter, known as phin, which sits on top of the cup. Coarsely ground arabica beans are tightly pressed inside the phin and preheated boiling hot water is poured and slowly filtered through. In terms of the proposed new coffee-making process, it reduces time in two ways. First, there is no need to use the French-styled metal filter called the phin. One less step, one less mess. There would be no need to use the metal filter, and no need to wash it afterwards. The grounded coffee will be developed and tested to achieve maximum richness and nuttiness. Second, all the ingredients are packaged into one pod which includes ground roasted arabica coffee and condensed milk. It removes the step of needing to add tablespoons full of condense milk from the tin can. Lactose-free condensed milk can also be offered for those who often struggle with lactose intolerance – a very common dietary issue amongst Australians that must be catered for. By also incorporating by sustainable materials such as creating sustainable pods, it promotes sustainability in practice and common household knowledge in Australia. Traditionally, Vietnamese coffee is sold widely across Australia and all other countries in plastic materials. This will help reduce plastic usage in everyday households.

Customers:
18+, adults of all ages, working professionals and coffee lovers

How they would spend seed capital funding:

– Sourcing of ground coffee through manufacturers
– Prototyping on sustainable coffee pods and packaging
– Recipe testing
– Batch production costs
– E-commerce: Online retail store development and go-to-market strategies before launch
– Marketing resourcing

Additional Information: To bring this idea to life, a four-phase implementation strategy will be followed.
1. Go-to-market – Website design, development and launch – Identify further consumer needs: global & local – Budgeting, product development, testing and production – Develop marketing and promotion assets & plan – Market offering review Price/Product/Promotion
2. Initiate Sales and Marketing Activity – Client prospect list prepared – Direct sales, pipeline management & website launch – Marketing execution – Develop client/ Coffee supplier relationships
3. Launch Review – Sales results – Contact management activity – Market offering review Price/Product/Promotion
4. Horizon 2 Business Planning – SWOT and market opportunities

Poster 1

Poster 2

Product Range

Business Pitch

Resource Allocation

Budget

Divergent Connections (DC)

Fel Andronicou

“As a young autistic person I was disappointed to discover there are no support groups locally where I could meet other neurodiverse peers and practice socializing in a safe and supported space. To be able to access a pre-existing group I had to travel across Melbourne on public transport or ask one of my extremely busy parents (who work full time jobs each) to drive me which both were unfeasible and inaccessible Divergent Connections will fill this significant gap in our local community by providing peer support that is close to participants and accessible.”

Description:

Divergent Connections is a safe community space to facilitate accessible, inclusive, and diverse peer supported conversations to assist neurodiverse young people who may or may not be suffering from social isolation, loneliness, mental health and more… This is done in a casual environment of either a youth centre or community house with two facilitators who engage participants in various activities of their choosing/interest which will help to develop social skills, friendships and facilitate growth for their individual goals. Participants will be charged through either government funded support (if they have access to it) or at an affordable price that takes into consideration financial difficulties. I have obtained grant funding from my local council to begin with a pilot version of divergent connections with auspicing support from the Disability Resource Centre and mentoring from Aleksei Bondarenko-Edwards. I plan to measure the success of the pilot through either/or both participant and support networks of the individuals feedback surveys as well as number of sign ups and social media presence.

Problem: 

As a young autistic person I was disappointed to discover there are no support groups locally where I could meet other neurodiverse peers and practice socializing in a safe and supported space. To be able to access a pre-existing group I had to travel across Melbourne on public transport or ask one of my extremely busy parents (who work full time jobs each) to drive me which both were unfeasible and inaccessible Divergent Connections will fill this significant gap in our local community by providing peer support that is close to participants and accessible.

Customers: 

Neurodiverse young adults aged 20-35.

How they would spend seed capital funding:

I would spend the seed funding on: (all prices are approximates) Unit description Unit costs Unit # Weekly total unit cost 24-week total costs Room hire 033.1 2 66.2 1,588.8 Facilitator 60 2 120 2,880 Mentor/ Co facilitator 80 2 160 3,840 Insurance 600 1 NA 600 Website and marketing 3300 1 NA 3,300 Workshop costs 30 1 30 720 Policy and procedure and accountant 100 20 NA 2,000 Total cost 14,928

Additional information:

– Peer support has been proven to be successful as it’s used in hospitals, youth centres and disability organisations – I am a volunteer with headspace Bentleigh, and I have been trained in peer support.

– I have access to auspicing from the Disability Resource Centre, grant funding and marketing from my local council and marketing from Amaze.

– I am resilient and I have access to the necessary supports for my health and wellbeing to ensure the success of my endeavours.

– I completed an internship at the Disability Resource centre that taught me the skills of stakeholder consultation, grant writing, strategic planning, youth engagement consulting and survey development and analysis.

– I have a public blog that will be linked to the business and used for marketing: https://www.facebook.com/x.divergent.fel.x

Strategic Plan

Vision

Escollate

Elaine Kwong

“I am a clinical hospital pharmacist who has worked in Digital Health. In my 6 years of experience in healthcare at over 5 Australian hospitals, our healthcare system consistently lacks feedback from their staff. My deep connections within the healthcare industry with executive staff, healthcare policymakers and frontline workers allow me to understand the gaps in communication…”

Description:

Aussie’s first health tech to engage staff, understand their problems and collate ideas together We believe everyone has the power to innovate. The best ideas and solutions often come from those who are closest to the problem. We empower healthcare organisations to connect with their most invaluable asset – an engaged workforce. We are building a safe healthcare community that empowers people to freely share ideas and overcome bureaucracy. I believe in the power and wisdom of the community and that people should play active roles in shaping their own work environment. Staff submit and upvote problems and ideas on a communal platform to inspire management and prioritise issues to direct resources effectively. Staff passionate about an idea, solution or subject of interest can form working groups and escalate proposals directly to relevant decision-makers. I believe that the culture of feedback in healthcare needs to change, allowing staff to feel protected when speaking up and escalating problems. Therefore there is an option for users to submit problems and ideas anonymously. In full transparency, the platform allows staff to see a roadmap of each approved solution and reasons why some proposals were unsuccessful. Escollate enables more instantaneous feedback and greater adaptability in uncertain times. It allows health organisations to find solutions to problems with greater reach and deeper understanding. Analytics tools can generate data pre- and post-implementation to assess the impact for each solution Together, we can create an inclusive workplace culture where everyone can contribute.

Problem:

During this pandemic, Australian hospitals must frequently and rapidly implement system-wide changes, especially during this pandemic. Hospitals are vulnerable to poorly-informed decisions and missed opportunities. Delayed feedback and poor communication between clinical staff and policymakers lead to higher patient morbidity and mortality, hospital costs and declining staff retention. Most recently working amidst the pandemic, I noticed many problems were anticipated by staff but were not promptly escalated. An example is the COVID outbreaks within healthcare settings (e.g. between hospital wards and within ED) which contributed to Melbourne’s most recent lockdown. Deficits in contact precautions workflows were clearly identified by many healthcare workers and were warning signs. However, frontline staff felt incapable of solving the problem as individuals and were daunted by speaking up publicly to challenge the status quo. Many ideas and frustrations from my peers remained unheard due to fear of scrutinisation. Countless precedents have reinforced this culture. For example, Dr Yumiko Kadota, a previous surgeon-in-training, spoke up about the culture of the system at the cost of her dream job for which she had already invested many years. These frustrations manifested at its end-stage by the mass exodus of employees since the start of this year. This induced a vicious cycle of costly workforce inefficiencies. New staff needed to be recruited, inducted and trained whilst remaining staff carried an even heavier workload and stress. Statistics show that there is a rising staff turnover rate each year, exponentially increased during this pandemic, as high as 30% for nurses alone. According to global and local institutions like Seek, IBIS World and Australian Industry and Skills Committee, healthcare is one of Australia’s biggest employers. Published research shows that poor communication and feeling unheard are common reasons for the costly departure of frontline staff. This is particularly damaging to our currently overloaded health system. It is time for our healthcare to live out their people and culture-first values.

Customers: 

Any health organisations with more than 50 staff members.

How they would spend seed capital funding:

If we receive $7,500, we will invest our funding in: – $3000 on developing a robust backend cyber security system. Security is our top priority to protect our customers’ data. – $2500 on developing maintenance and support systems for our customers. – $2000 on other business costs, such as web hosting costs If we receive $30,000, we will invest the additional funding in: – 20% Targeted customer acquisition – 30% Further establish structured co-design and beta testing partnerships with other healthcare organisations – 20% Developing educational and training material to equip users better use the system (e.g. how to write budget proposals) – 30% other potential costs

Additional information:

MVP launched with testing partner Alfred Health (300 people department) in July 2021. Developing our beta prototype at the moment. I am a clinical hospital pharmacist who has worked in Digital Health. In my 6 years of experience in healthcare at over 5 Australian hospitals, our healthcare system consistently lacks feedback from their staff. There is an unprecedented volume of staff turnover in this time of instability. My deep connections within the healthcare industry with executive staff, healthcare policymakers and frontline workers allow me to understand the gaps in communication within large organisations firsthand.

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Immortal Dreams

Tanisha Blake

“The restaurant will provide hands on experience as well as leadership opportunities for those who wish to work within the hospitality industry with an employee orientated experience.”

Description: My plan is to have a specialty restaurant that focuses on fantastic customer service, great employee benefits, a luxury dining experience, specialty cocktails and sophisticated menu items on the Central Coast of NSW, Australia. The restaurant will provide hands on experience as well as leadership opportunities for those who wish to work within the hospitality industry with an employee orientated experience.

Problem: This business solves the limited market for specialty restaurants on the Central Coast, the need for good vegan and non-gluten meals, as well as increasing opportunity for a higher level of employer benefits that are currently not common on the Central Coast due to a high level of competition within the current job market. There is currently a low level of restaurants on the Central Coast that offer a wide range of beautifully designed vegan and gluten-free options, making the choice limited for those on the central coast who are after non-animal dishes. Immortal Dreams takes ethical practices to a higher level and will urge other businesses to adopt practices within the hospitality industry.

Customers: In terms of customers, the target market is for middle-high incomer customers, as well as social media users who want a luxury restaurant atmosphere without travelling for hours to Sydney (mostly 18-25yr old’s). In terms of employees, the target market is for individuals seeking a career in hospitality that need to develop leadership and practical skills whilst being treated with respect.

How they would spend seed capital funding: This $60,000 grant will provide Immortal Dreams the resources to successfully fit-out the kitchen area of the establishment, resulting in a head-start that we desperately need. This $60,000 will pay for the design and project manager (approx. $9,000), high quality kitchen equipment (approx. $42,000) and electrics and plumbing (approx. $9,000). The design and project manager will be key to ensuring the business layout, budget and time frames are all viable and feasible. The high-quality kitchen equipment is needed to ensure the smooth kitchen operations within the business and will reduce risks that are associated with buying low-quality products such as a limited lifespan and ensuring we are meeting all standards and regulations. The electrical and plumbing are both needed to ensure the smooth operations of the restaurant, as well as providing a highly safe kitchen space.

Business Plan

Knoggin Lessons Learned

Jemima Yarnold

“If I won the seed capital funding, I would spend it on developing a minimum viable product to trial the software with initial users and gain early adopting customers to further the development of the program.”

Description:

Knoggin is a software platform that allows users to easily upload, share and learn from construction project lessons. The system provides a database of lessons that users can search to find answers to their pressing issues. Knoggin is simple and quick to use, acknowledging the time constraints of construction professionals while still providing the benefit of knowledge sharing. Push notifications are used to share lessons between teams and organisations. A curated construction database pulls generic lessons from each user to provide everyone with the same ability to tap into experience. This reduces the asymmetry of experience among users, particularly those who have not been given the opportunity to learn on the job.

Problem:

There is a lack of learning in the construction industry. Lessons from one team are not transferred to the next, who then make the same mistake. For example, a new project manager might schedule in the standard 28 days to allow a concrete slab to cure. They find out later that the climate zone requires 30 days, and the concrete needs to be removed and started from scratch. This process is frustrating and costs time, money, and effort to rectify. Project managers and builders are time poor so do not frequently upload lessons to complicated systems (if a process is even available).

Customers:

Knoggin’s target market is the Australian construction industry, approximately 1.2m people. In particular, those companies who are repeating mistakes and don’t know why. They are not leveraging previous experience. They have high employee turnover and cannot effectively use people’s experience in the field – so revert to poor knowledge sharing practices or failing.

How they would spend seed capital funding:

If I won the seed capital funding, I would spend it on developing a minimum viable product to trial the software with initial users and gain early adopting customers to further the development of the program.

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SideKIK

Chloe Davison

” Just like you, billions of people want to achieve health and fitness goals, but lack the support and community to do so. Online platforms, like Facebook groups, exist, but nothing can replace the accountability and motivation that comes from knowing someone is waiting for you to show up for that run, bike ride, or gym session – that’s what we call REAL accountability.”

Description: Got a fitness goal? Want to run 5km? build up those muscles? walk 10,000 steps a day? or maybe improve your mental health with exercise after a year from hell? Who doesn’t? Fitness is a $100 billion dollar industry, that over the pandemic reinvented itself, launching hundreds of at-home workout apps. These new apps have cooked up unprecedented convenience and affordability. But they lack one key ingredient to sustained fitness success – community! …and they know it. Brands are attempting to fill this void through Facebook groups and other online fitness-sharing platforms, like Strava. But like baking a cake without self-raising flour – without that key ingredient these apps alone just don’t rise to the occasion. Introducing SideKIK – connecting people to achieve their fitness goals. SideKIK allows you to find people in your neighbourhood who are looking to achieve the same fitness goals as you. Looking for a running buddy? a meal prep buddy? a gym buddy? Maybe you want a friendly face to join you on those 10,000 steps? Or perhaps someone to sweat it out with and hold you accountable while you complete that 6 week Kayla Itsines challenge? SideKIK is the app for you. The non-dating bumble app for fitness. Think bumble style profile. Swipe left. Swipe right. Filters. Profiles. Chats. Achieving your fitness goals isn’t easy, but with SideKick, it is just that little bit easier.

Problem: Just like you, billions of people want to achieve health and fitness goals, but lack the support and community to do so. Online platforms, like Facebook groups, exist, but nothing can replace the accountability and motivation that comes from knowing someone is waiting for you to show up for that run, bike ride, or gym session – that’s what we call REAL accountability, and it’s the secret sauce to sticking to a plan and achieving your fitness goals. Why not turn to friends? Because it’s almost impossible to find a friend with the same goal, fitness level, schedule, and postcode as you. So who can you turn to? sideKIK of course.

Customers: Type A: Individuals looking to achieve a fitness goal, with a skew towards 22 to 34-year-olds, females, and urban dwellers. A multitude of customer segments based on ‘goals’ exist, including but not limited to: runners, walkers, bike riders, gym-goers, meal preppers, and at-home fitness program participants. Segments can also be separated into beginner, versed and athlete status. Potential also exists to extend into the more niche target markets of expecting mothers and new mothers looking to find pre- and post-natal workout buddies next door. Type B: Fitness brands with at-home programs, who are looking to provide their paying members with a way to find support, community, and accountability locally. By partnering with sideKIK for a small monthly fee per user, their members can get access to the sideKIK app included in their at-home program. Type C: Fitness and health brands wishing to market their products and services.

How they would spend seed capital funding: An 80/20 split between, development of the application and marketing. $8 000 towards outsourcing development of the chat function and $2 000 towards pre-launch social media marketing, through micro-influencers.

Additional information: Hi, I’m Chloe, founder of SideKIK. I’m an ex-national athlete, on a journey to find her way back to health, after being side-tracked with life and white-collar career ambitions. My tertiary background is in finance and interactive and visual design. I spent three years working as a strategy and operations consultant at a top-tier consulting firm, working alongside the leaders of ASX200 companies. I currently run my own sustainability consultancy, crafting net-zero emissions strategies and roadmaps; all while completing my Masters in Climate Change Policy at ANU. This isn’t my first rodeo as a founder. As an undergraduate, I founded QUT Women in Business – now one of the largest business clubs on campus. Earlier this year, I co-founded a niche women’s leadership initiative NxtGenLeadHERS, which continues to grow across universities and cities. My co-founder Nick Russel, started his undergraduate studies in finance, before graduating with a degree in computer science. He is currently working as an APS6 program lead, before he starts as a technology consultant at EY next year.

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Expenses and Posters

NARU なる

Michelle Edhie Wahidin

“NARU means “to become”. In Japanese kanji, also means ‘beautiful growth’. Naru helps identify what goals matter to us, how we can progress and who can help us along the way. Because self-development is a journey more enjoyable with friends.”

Description: NARU means “to become”. In Japanese kanji, also means “beautiful growth”. Naru helps identify what goals matter to us, how we can progress and who can help us along the way. Because self-development is a journey more enjoyable with friends. We work with product design techniques aimed at stealing the user’s attention and use it instead to give the user control over their time and motivation towards their goals. We ask the question: How can we re-tune our everyday habits to work for us, not against us? The book Atomic Habits by James Clear speaks of the compound effects of 1% better every day. We help you find your purpose and it break down into goals to get there. You can apply what you learn through self-help books, productivity tips and Medium articles in a simple framework, track your progress to analyse your 1% contribution everyday, and stay on-track to reach your goal. We compare ourself on social media, but what if we can make that a healthy comparison for us to improve our mindset, motivate our actions and empower us to achieve our goals? What is the fine line of “social accountability” in social peer pressure? Social interactions between your close friends and mentors allows you to have a small community supporting your growth through its toughest and most rewarding stages. Fun challenges to raise money for charity, nudging your friends to encourage or remind them, posting about your journey throughout the process of reaching your end goal. NARU creates a safe space where only those who know about your goal can see your progress and interact with you about it. We harnesses the power of social gratification to quickly check-in to reflect on your progress whenever you work on your goal. Your chosen accountability buddies get notified when you make progress, and professionals from self-development from counsellors to personal trainers (to parents!), can use NARU to engage with clients with close intimacy and friendship to truly change their clients’ lives.

Problem: We are a part of what we call the “social dilemma generation”. Fragmented dreams, tangled in self-doubt. Stagnant numbness of losing a sense of purpose. Alone on our journey, we are too afraid of judgement to ask for help. We feel smothered by other people’s fame, achievement and perfection. We see their results and we ask, why don’t we have what they have? Yet it is hard to even get out of bed and choose not to stare at our phones. Humans are the most vulnerable through growth, making mistakes repeatedly through experiments in their own life. Balancing self-comparison and motivation. Self-esteem and gratification. Will to persist and embarrassment of failure. In our generation, we feel a disconnection between ourselves on social media and our real-life close friends. We are hungry to compare likes, comments and shares online, but hesitate to talk about our own private lives with those who care most about our well-being. During the pandemic alone, [one in three young Australians (aged 18 to 34 years)](https://www.abs.gov.au/statistics/people/people-and-communities/household-impacts-covid-19-survey/latest-release) experienced high levels of psychological distress (1). I can personally vouch that the Covid pandemic has caused an alarming surge of young Australians seeking mental help. Because as have I. Through a survey with students and young graduates, we found that more than 60% of them felt less connected to their friends after the pandemic (2). A study with 500 participants shows that depressed and anxious people are more likely to “stalk” other users on social media and compare themselves to other people’s lives (3). A new study concludes that there is in fact a causal link between the use of social media and negative effects on well-being, primarily depression and loneliness. The study was published in the Journal of Social and Clinical Psychology (4). Anxiety and depression leads to more envious comparisons on social media, just like in any social setting. However, social media can magnify our existing unsolved mental struggles and that can snowball into self-negativity. To solve this problem, we ask through NARU: how can we empower vulnerability amongst close friends who may help us, turn conversations of self-doubt into those of encouragement, and turn hardships into a memorable journey shared with a community of our allies?

Customers: The global market or personal development sits at USD $39.9 billion and is expected to increase by 5% per year for the next 7 years (5). This growth is made more drastic through the pandemic as people are more aware of their mental wellbeing and willing to spend on counselling, at-home self-development plans, and trust online influencers for providing value to improve users’ lives. We plan to leverage this opportunity for the next generation aged 13 to 35 on social media who grew up with digital technologies, the Internet and social media. This generation is prone to the negative effects of the social dilemma and disconnection from friends. In Australia, generation Z represents around 20% of the current population or 5 million young people
(6). Statistics from the Black Dog Institute showed that Australian youth (18-24 years old) have the highest prevalence of mental illness than any other age group. One in five (21.2%) of young people (15-19 years old) met the criteria for a probable serious mental illness (7). NARU’s direct consumers are within this population of students and young graduates who are suffer from the negative effects of social media usage on mental health. We especially cater towards students with friend groups whom they socialise with outside of traditional social media, through text messaging or real-life interaction, as they have already experienced social accountability first-hand but may be unaware of harnessing it for self-development. For NARU’s B2B business model, we target businesses with communities centred around personal and professional improvement. This includes but is not limited to fitness, health, well-being and therapy in the personal development niche, and online education and micro-courses in the professional development niche. Our early adopters are communities who already use social or messaging platforms such as Facebook groups and Whatsapp respectively, as NARU can help with organising these large communities into small accountability groups of 5-10 members, who can find motivation through peers to work towards an overarching goal.

How they would spend seed capital funding: Based on our milestones and our planned open-beta release early next year there are couple of things we want to ensure before we are ready to open up. One of which that is quite important is having our product’s terms and conditions written & reviewed. It’s important to us to get this done prior to release to ensure we are within the laws of Australia. In relation to our upcoming public beta release our cost would be involved around marketing & advertisments heavily to start with. Examples of costs are outsourced graphic design, Facebook / Instagram / Tiktok Ads, Sponsered posts from influencers, etc. Lastly if possible any additional bandwidth to either the design or development is always appreciated as currently its just the 2 of us that are building the product.

Additional information: Team In the past year, my co-founder Michelle and I have interviewed and tested with more than 40 of our peers to validate NARU’s solution. So far, we have gained the interest of Thnkubator, supported by Silicon Beach Australia, and we believe that we can provide our generation with a new social platform catered towards accountability in personal development. Unfair advantages – Technical co-founders with app-building experience. – Heavily-focused on integrating customer feedback (UX) into product development. – Grew up in the same environment of Gen Zs – compassionate about the problems unique to social media and Internet. – Young co-founders with little external responsibilities and a lot of ambition/fuel to burn. 

Our website https://www.naru.com.au/ 

Social Links https://www.naru.com.au/ https://www.instagram.com/naru_aus https://www.youtube.com/channel/UCAefoEvn1QUwOggzeblQj3g https://www.twitter.com/naru_aus https://www.tiktok.com/@naru_aus https://www.discord.gg/tAHr9u3kBz 

References (1) https://www.abs.gov.au/statistics/people/people-and-communities/household-impacts-covid-19-survey/latest-release (2) Naru survey with 49 participants, as of October 2021. (3) https://bmcpsychiatry.biomedcentral.com/articles/10.1186/s12888-020-02854-z (4) https://guilfordjournals-com.eu1.proxy.openathens.net/doi/10.1521/jscp.2018.37.10.751 (5) https://www.grandviewresearch.com/industry-analysis/personal-development-market (6) https://www.frontiersin.org/articles/10.3389/fnut.2020.00148/full (7) https://www.blackdoginstitute.org.au/wp-content/uploads/2020/04/1-facts_figures.pdf

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