Female Founder Festival


The Hub – Bentley Technology Park
3 July, 2023

Turn your passion into your profession!

The Accelerator for Enterprising Women x lady-brains are here to help you take your business idea to the next level.

The Perth Female Founder Festival is the best place to start with that great idea you’ve got → Crush your doubts and transform your business idea into a thriving venture with our expert guidance and support.

  • Networking opportunities with experts and peers
  • Exclusive workshops with the founder and host of top-rated podcast, lady-brains
  • Insider tips for Kickstarter Challenge and a chance to meet scouts on the lookout for winning ideas
  • Valued at $250 per ticket, this event is FREE – book your ticket today!

This event is subsidised by the Catalyst Grant, part of Spacecubed’s Innovative Society Initiative, supported by Lotterywest.

Catalyst supports new or expanded initiatives that strengthen, progress or grow WA’s innovation ecosystem, or an organisation’s own innovation capacity. 


Hosted by Caitlin Judd

Caitlin is the co-founder of lady-brains, a platform dedicated to helping early-stage founders and their businesses grow, so they can live more fulfilling, meaningful and sustainable lives.

She also hosts the lady-brains podcast: one of the Australia’s top-rated entrepreneurial podcasts. Known for getting the story behind the story, Caitlin helps to bridge the gap between entrepreneurial listeners and incredible global founders (founders like MECCA’s Jo Horgan and author extraordinaire Cleo Wade).

As a brand coach and strategist, Caitlin has over 10+ years experience in the leadership, community, wellbeing and positive psychology space. She’s helped to build multimillion-dollar businesses across Australia, US, Canada, Singapore and Europe.

Lacey Filipich 
Founder of Money School

Lacey Filipich helps people become financially independent and reclaim their lives. Thousands around the world have used her Money School courses to liberate themselves from debt, start saving and raise financially capable kids. Money School is also the title of her international award-winning book, out now with Penguin Life.Lacey graduated as valedictorian from the University of Queensland with an Honours degree in Chemical Engineering (if you want to find out how a chemical engineer ends up teaching people about money, check out her TEDx talk.) She is the winner of a 2019 Business News ‘40 under 40’ Award.

Jillian Intini
Co-Founder of Sun Bella

Jillian Intini is the co-owner of a successful small business called Sun Bella Pty Ltd, which designs and manufactures sun safe apparel and accessories. Her inspiration for the business was generated by working as a clinical nurse in many areas over 35 years including the operating theatre. It became apparent to her that sun protection was not a priority for the Australian Woman. She began the business with her daughter Casey Bryden (who has a degree in Marketing) 12 years ago. Their goal is to make sun protection an attractive accessory to encourage Australian women to take care of their skin before the damage is done.

Iris Smit Founder of The Quick Flick and Beauty Fridge

Iris Smit
Founder of The Quick Flick & Beauty Fridge

Iris Smit is Australia’s beauty innovation queen, having erupted onto the small business scene in 2018 with her game-changing winged eyeliner stamp as featured on Shark Tank Australia. Within a few short months, this genius product was generating hundreds of thousands of dollars revenue every month and had stockist requests from some of Australia’s biggest beauty retailers. After the success of her winged eyeliner stamp, Iris released a range of beauty tools to her loyal customer following, including a makeup eraser pen and 2-in-1 eyeliner and lash adhesive pen.

A second brand followed, with the launch of Beauty Fridge – a chic, benchtop mini fridge designed to safely store and preserve skincare. Again, Iris’ knack for what beauty consumers really want paid off, with the new Beauty Fridge brand seeing sales in the millions.

Most recently, The Quick Flick brand has expanded into the evolving ‘skinscreen’ category, with the launch of two SPF 50+ skincare products in late 2021. With her innovative beauty solutions loved worldwide, The Quick Flick brand is now available in Australia, New Zealand, United States, United Kingdom, Germany and the United Arab Emirates.

Always striving to challenge beauty standards, Iris is paving the way for ‘real beauty’ marketing and opts to use customers instead of ‘models’ and bans the use of airbrushing and digital retouching in all The Quick Flick and Beauty Fridge advertising.

Demelza Leonard
Director of DL Social

A Perth-based marketing and social media consultancy established in 2015, that works with small to large businesses and organisations across the country. However, that is not all Demelza does. A life-long passion for music and pop culture, Demelza has worked as a Dance Music Editor of Perth street press X-Press Magazine, has interviewed international music acts such as Pitbull, LL Cool J, Ice Cube and has hosted several radio shows in between.

Currently, Demelza is the Music Presenter on The Couch which airs weekly on Foxtel, the Pop Culture expert on ABC Perth Drive and curator of newly established Perth Events & Pop Culture social media profile Pop Goes The Diva. Although, she dabbles in music and pop culture, this has helped her build a successful social media and marketing consultancy which requires her to stay up to date with fast evolving trends, online conversations and creating unique content for her clients. Using her knowledge and skills in marketing allows her to manage client accounts with her team or advise many business owners with easy to relate lessons and presentations.

Demelza’s tenacity, determination and drive to help business owners navigate through the ever-changing world of social media and marketing has helped her create a successful and unique career path. A testament that in 2023, if you are true and authentic to yourself and purpose, you can redefine the cookie cutter expectation of what a “successful business woman” should do.

Event Program

Arrival and registration

Arrive nice and early to grab your car park, check in, get your free professional headshot and refuel before the event kicks off.


Welcome and opening

Caitlin Judd, co-founder of  lady-brains, will welcome you to the Female Founder Festival. Hear about her path to becoming the host of one of Australia’s top-rated podcasts and what being an entrepreneur means to her.


Workshop #1

Caitlin Judd shares her coaching experience to help you discover your strengths and how to play to them as you start your own business.


Short Break

Take a break, network some more and grab a drink to freshen up before our next session begins. 


Panel Discussion

Caitlin will facilitate a panel discussion with four leading female-founders. Listen to each of them speak about the challenges and rewards of being an entrepreneur. Get your questions ready for the panel as we move into the Q&A section of the Festival.


Networking and supper

Enjoy a light supper and warm drink while you connect with like-minded women and industry leaders. Mingle with the Enterprising Women team and tell them about your business idea!


Workshop #2

Get your bite-sized version of lady-brains ‘Base Camp’. This toolbox will get you laser focused on nailing your purpose, vision and offering, plus must-hear advice regarding branding.



After a group photo, we will highlight further opportunities for involvement in the Accelerator for Enterprising Women program including how you can get the upper hand with your Kickstarter Challenge submission.


Event Videos

Couldn’t make it to one of the Accelerator for Enterprising Women Events? Fear not…we’ve got you covered! Catch up on all the amazing advice, tips and entrepreneurial expertise from our guest panel by watching the event videos On Demand.