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10 News First with El Adrift founder, El Pierce

El Pierce from Queensland’s Sunshine Coast, and her swimwear brand, El Adrift, won the Popular Vote category in the Accelerator for Enterprising Women Kickstarter Challenge.

The competition attracted 82 submissions from across the country and more than 8,000 votes were received for the Popular Vote category.

The Accelerator for Enterprising Women invited young women from around Australia to submit their entrepreneurial or business ideas into the Kickstarter Challenge for a chance to turn their passions into their professions!

We are delighted to announce the five finalists who each won their relevant category and will now progress to the Kickstarter Challenge Grand Final. Here they will pitch their ideas to expert judges in Canberra on 16 February 2022 and one of these go-getting young women will be announced as the winner. The finalists will share in $60,000 seed funding, be paired with a business mentor and much, much more.

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